Demand Generation Manager, Integrated Campaigns - Atlanta, United States - QGenda

Description

Demand Generation Manager, Integrated Campaigns

QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform.

With more than 600 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.

At QGenda, we value our employees and their contributions toward the success of the business.

We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.

We are seeking a highly motivated and experienced Demand Generation Manager to join our dynamic team.

The successful candidate will be responsible for leading and expanding an integrated marketing campaigns program to drive new pipeline for our products in our named accounts.

This position requires a proven track record of successful sales and marketing partnership and relationship management, strong project and program management skills, and a passion for innovative B2B SaaS marketing tactics.

How You'll Make an Impact

Develop and implement comprehensive Account-Based Marketing (ABM) strategies to target key accounts and decision-makers.
Create and execute integrated marketing campaigns across various channels, including digital, email, webinars & events, 3rd party media partners and more to target key accounts and personas
Manage concepting, planning, implementation, and optimization of multi-channel campaigns that generate high-quality leads and pipeline impact, and act as a key driver for coordinated sales and marketing activity
Work with product marketing to develop and/or source high-value content offers and calls to action aligned to buyers' stage-specific information needs for use in programs and campaigns
Apply KPIs, analytics, and insights to better profile, target, and re-target prospects and drive continual optimization of campaign performance
Manage and track budgets effectively, ensuring optimal ROI
Manage schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent campaigns
Collaborate with design and digital teams for the development of different elements required by the campaigns
Expected to stay abreast of industry trends, best practices, and emerging technologies in demand generation and digital marketing, continuously seeking opportunities for innovation and improvement
Who You Are

Ability to work in a team environment with Sales, Business Development, and Product Marketing
Strong verbal, written, and project management skills
Excellent presentation and interpersonal skills
Detail-oriented, with the ability to manage multiple tasks and meet deadlines
Strong initiative, proactive, and willing to take ownership of projects from start to finish
Adaptable and eager to learn and assume new responsibilities
Experience You Bring

5-7+ years of B2B demand gen experience with a proven track record of successful campaigns
Experience in software/high tech industries and healthcare vertical
Experience with Marketing automation tools such as Marketo & 6sense (or similar)
Familiarity with the demand waterfall approach and inbound marketing best practices
Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
What's In It For You

We offer a comprehensive total rewards package to support our full-time employees and their family's day-to-day needs, well-being and major life events, which includes:
Fully company-paid options for medical (both in-person and virtual), dental and vision insurance
Flexible paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balance
Paid parental leave for birth, adoption or permanent placement

401(k) with company match
Options to work in a hybrid-working model or remotely from home, depending on the position
Annual Costco membership, cell phone stipend, commuter benefits, in-office perks and more
QGenda delivers technology solutions to improve how healthcare is delivered and increase access - for everyone.

We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole.

We are committed to creating a culture of embracing diversity, inclusion and equity for all.

QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law.

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For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in QGenda's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

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