- Take responsibility for articulating the campaign strategy and plan in alignment with senior stakeholders across BCG
- Drive the campaign content marketing agenda in collaboration with colleagues from content studio and communication channels (earned, social, web, paid, media and branding) as one team.
- Own campaign orchestration and 360-degree amplification with core A&O and extended Marketing & Communications teams working on the campaign. Ensuring delivery against campaign KPIs and budgets.
- Define overall goals and KPIs for respective activation, work closely with the analytics team to monitor plan against KPIs and makes adjustments accordingly
- Working with senior stakeholders with a consultative mindset
- Excellent verbal and written communication, enabling you to effectively interact with all levels of the organization, including senior stakeholders in a global, and at times, high pressure, complex, and virtual environment.
- Conceptual and analytical thinking to craft a marketing and communications strategy
- Understanding the themes shaping today's global agenda and BCG's business priorities, ability to quickly develop depth in new topics
- Excellent project management, organization, and improvisation skills, with a high degree of flexibility, reliability, and the ability to work under pressure
- Leading working teams & working collaboratively in a global matrixed organization
- Performing successfully and in a positive and friendly manner in a fast-paced, intellectually intense, service-oriented environment
- A minimum of 8 years-experience in management consulting or professional services marketing
- A Bachelor's Degree in a relevant field of expertise. Master Degree or MBA a plus
- Proven ability to work with topic experts and senior executives
- Advanced communication skills: oral, written and active listening (including senior leadership presentations/meetings)
- Ability to work with different markets, cultures and travel as required
- Fluent written and spoken English skills, additional languages a plus
- Integrated Marketing Expertise or experience in managing thought leadership campaigns a plus
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Global Marketing Activation - Atlanta, United States - Boston Consulting Group
Description
WHAT YOU'LL DO
As Global Marketing Activation & Orchestration Director, you will play a vital role within the Activation & Orchestration (A&O) Team and shape BCG's global marketing and communications strategy around one of our Global Campaigns, the priority capabilities and themes BCG stands for. You will take ownership of campaign strategies and key campaign elements in close collaboration with BCG's Senior Leadership Team (e.g., the Global Chief Communications Officer, the Global Positioning Chair, and the Chief Marketing Officer), global channel teams, as well as BCG's Practice Areas and local markets.
As part of this position, you will
YOU'RE GOOD AT
YOU BRING (EXPERIENCE & QUALIFICATIONS)
YOU'LL WORK WITH
Will work with the A&O team and channel representatives of mostly senior marketing specialists.
As part of this team, you will interface with a broad set of colleagues across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Senior/Executive Directors and peers within BCG's Marketing & Communications function).
