Jobs
>
Atlanta

    Media Planner - Atlanta, United States - Pavone Group

    Pavone Group
    Pavone Group Atlanta, United States

    3 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Pavone Group, a company comprised of multiple advertising, marketing and creative agencies, is seeking a Media Planner to work on our quench Agency accounts. The ideal candidate is comfortable managing multiple online media campaigns simultaneously to drive lead generation and branding goals. They have a proven track record of optimizing online media campaigns to drive maximum ROI through an overzealous analytics approach to campaign management. While the position is primarily digital media planning, there is a need to have traditional media planning experience as well.

    This position is hybrid work (in office 3 days; remotely 2 days)

    Responsibilities Include:

    • Interpreting marketing objectives and developing effective advertising campaigns to achieve personal, department, and company goals;
    • Developing and executing digital marketing campaigns to drive awareness, traffic, and conversions utilizing a mix of PPC/paid search, paid social, retargeting, display media, etc.;
    • Utilizing primary and secondary research to understand our target audience's media habits and identify opportunities;
    • Support creative with conception, development, and finalizing campaigns;
    • Manage budgets and optimize CPA through effective placement and pacing strategies;
    • Monitoring campaigns through robust reporting and analytics to track KPIs, optimize campaigns, and increase ROAS;
    • Collaborating cross-functionally with marketing team members to maximize paid performance through other channels;
    • Utilizing research tools to understand our target audience's media habits and identify opportunities;
    • Management of agencies DSPs, social and SEM campaigns. Including structure, pixels and reporting;
    • Organization of digital creative assets in Google Campaign Manager and linking creative tags to our DSPs;
    • Work with account & data science team to develop in-depth analysis of active tactics both during and after campaigns;
    • Manage budgets and optimize against client's business goals and path to purchase KPIs through effective placement, frequency and pacing strategies.

    Requirements:

    • Bachelor's degree in Advertising, Marketing, Communications, or related fields
    • Must have 3 - 5 years of experience in digital media planning/buying
    • Strong interpersonal skills; a team player, positive and innovative thinker
    • Strong written and verbal communication skills
    • Able to multitask, prioritize, and manage time efficiently
    • Attention to details
    • Strong negotiation skills
    • Able to work in a fast-paced environment
    • Knowledge of IT or software development a plus

    Proficient in:

    • Centro/Basis DSP set-up and optimizations
    • Facebook DSP set-up and optimizations
    • Google Ads (SEM). Keyword planning. ad and landing page recommendations. set-up and optimization of campaigns.
    • Google Campaign Manager (digital Ad server). set-up of campaigns and floodlight tags
    • Integration between Ad server and multiple sources (both programmatic and direct to publisher)
    • Experience in 3rd party data integration and 3rd party ad monitoring (i.e. fraud monitoring)
    • CPA based campaigns.

    Skills that are a plus:

    • other DSP experience
    • Google Tag Manager experience
    • CPG/Shopper experience
    • Google Analytics certified
    • experience in traditional media and how it works with digital objectives
    • experience in research tools like SEM Rush, MOAT or Nielsen
  • Razorfish

    Programmatic Media Planner

    3 weeks ago

    Razorfish Atlanta, United States

    Job Description · Job DescriptionCompany Description · Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, ...

  • TBWA\Chiat\Day

    Associate Media Planner, Nissan United

    1 week ago

    TBWA\Chiat\Day Atlanta, United States

    Job Description · Job DescriptionWho You Are: · The Associate Media Planner, Southeast Region: is a self-starter, an achiever, and a quick learner, you have a great can-do attitude, are curious and reliable. You understand how to utilize resources and know who to ask for help to ...

  • iQuest Partners

    Sales Director

    2 weeks ago

    iQuest Partners Atlanta, United States

    ABOUT THE POSITION: · Our client is a leading advertising technology company offering an omnichannel platform across programmatic, CTV, native, and mobile. · They are seeking a Sales Director to drive revenue with advertising agencies and brands in the Southeast. · JOB RESPONSIBI ...

  • Publicis Groupe

    Supervisor, Paid Social

    2 weeks ago

    Publicis Groupe Atlanta, United States

    Company Description · About Platform at Publicis Media: · Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brand ...

  • Publicis Groupe

    Supervisor, Paid Social

    3 weeks ago

    Publicis Groupe Atlanta, United States

    Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and support ...

  • 160over90

    Creative Director

    3 weeks ago

    160over90 Atlanta, United States

    As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building. You get excited by not just making great work, but by making great work that actually works. You lead in the creation of breakthr Creative Director, Director, ...

  • iQuest Partners

    Sales Director

    2 weeks ago

    iQuest Partners Atlanta, United States

    ABOUT THE POSITION: · Our client is a leading advertising technology company offering an omnichannel platform across programmatic, CTV, native, and mobile. · They are seeking a Sales Director to drive revenue with advertising agencies and brands in the Southeast. · JOB RESPONS ...

  • Razorfish

    Associate Director, Programmatic Media

    2 weeks ago

    Razorfish Atlanta, United States

    Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, ...

  • Razorfish

    Associate Director, Programmatic Media

    3 weeks ago

    Razorfish Atlanta, United States

    Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, ...

  • Publicis Media

    Associate Director, Social

    1 week ago

    Publicis Media Atlanta, United States

    Job Description · POSITION PURPOSE · The · Associate Director, Social · is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives in ...

  • VolunteerMatch

    Event Planner: Committee Member, Fashion Funds the Cure

    3 weeks ago

    VolunteerMatch Atlanta, United States

    ** Event Planner: Committee Member, Fashion Funds the Cure | Atlanta Save to Favorites** · + · + · + · + · **A group opportunity. Invite your friends.** · Fashion Funds the Cure brings the exciting world of runway fashion together with the dreams of pediatric cancer patient ...

  • Publicis Groupe

    Analyst, Integrated Investment

    3 weeks ago

    Publicis Groupe Atlanta, United States

    Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow ou ...

  • City of Atlanta

    Intern, Communications Support

    3 weeks ago

    City of Atlanta Atlanta, GA, United States

    At the City of Atlanta, we are passionate about building and improving our community. Our police officers, firefighters and building inspectors keep our citizens safe. Our Public Works staff keeps our City clean and helps maintain, build and improve our City's infrastructure. Our ...

  • Jackson Spalding

    Public Relations Account Executive

    1 week ago

    Jackson Spalding Atlanta, United States

    PUBLIC RELATIONS ACCOUNT EXECUTIVE - EVENT PLANNER · Hybrid - Atlanta office · Are you looking to join a hungry and humble team of thinkers, creators and achievers? You've come to the right place. · Jackson Spalding is an award-winning PR and marketing agency that helps brands s ...

  • Western & Southern Financial Group

    Agency Manager

    2 weeks ago

    Western & Southern Financial Group Atlanta, United States

    Explore Your Future at Western & Southern Life · Are you a natural born leader? Do you have a desire to develop and be a part of a highly successful sales team in a community-focused environment? If you have an exceptional sense of culture and a willingness to succeed, you may be ...

  • Mediabrands

    Associate Director-Media Planning-Mumbai

    3 weeks ago

    Mediabrands Atlanta, United States

    Media: Associate Director / Director · Seniority Level: · Senior Level (8-10 Years) · Job Function: · Media Planning · Employment Type: · Full Time · Job description · Position Summary · The Director, Media Planning serves as a member of the region Media Planning & Buying ...

  • Jackson Spalding

    Public Relations Account Executive

    1 week ago

    Jackson Spalding Atlanta, United States

    PUBLIC RELATIONS ACCOUNT EXECUTIVE - EVENT PLANNER · Hybrid - Atlanta office · Are you looking to join a hungry and humble team of thinkers, creators and achievers? You've come to the right place. · Jackson Spalding is an award-winning PR and marketing agency that helps brands ...

  • Publicis Groupe

    Associate Director, Social

    1 week ago

    Publicis Groupe Atlanta, United States

    About Publicis Media: · Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ,CitrusA ...

  • Jackson Spalding

    Public Relations Account Executive

    1 week ago

    Jackson Spalding Atlanta, United States

    PUBLIC RELATIONS ACCOUNT EXECUTIVE - EVENT PLANNER · Hybrid - Atlanta office · Are you looking to join a hungry and humble team of thinkers, creators and achievers? You've come to the right place. · Jackson Spalding is an award-winning PR and marketing agency that helps brands ...

  • Publicis Groupe

    Associate Director, Social

    1 week ago

    Publicis Groupe Atlanta, United States

    Company Description · About Publicis Media · Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologi ...