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    Associate Director, Social - Atlanta, United States - Publicis Media

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    Description
    Job Description


    POSITION PURPOSE
    The

    Associate Director, Social

    is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items.

    This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies.


    RESPONSIBILITIES
    Develop the overarching social media strategies for specific clients
    Oversee strategic execution, optimization and billing for designated team
    Build, maintain and grow client relationships and client business
    Work across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaigns
    Gauge team objectives, challenges and needs by performing regular assessment
    Maintain a comprehensive understanding of client's social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)
    Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV's
    Work across internal channels (Strategy, Investment, Analytics teams) on plans
    Work with external partners, vendors and integrated advertising team
    Opportunity to participate in new business pitches across verticals
    Work in alignment with Vice President to ensure growth standards are met and operating margins are maintained
    Identify resources to allow for both meeting the client's current needs but also invest for growth
    Develop, implement and maintain training programs to ensure proper employee education and new hire onboarding

    #J-18808-Ljbffr


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