Analyst, Integrated Investment - Atlanta, United States - Publicis Groupe

Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.

We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Job Description

This position requires a highly motivated person to lead the day-to-day execution of a(n) account(s). They will be activating digital/print strategic plan development and all aspects of implementation.

Responsibilities:
Assist with planning and implementation for client accounts across digital and magazine
Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

Manage Vendor Billing:
insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.

i.e. Nielsen, Comscore, Strategy, TNS, adrelevance, Quantcast, and others

Build relationships with sales reps to analyze value and applicability of media vehicles for client media plan
Create dynamic presentations that effectively communicate to our clients
Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
Prepare and deliver buying and or digital trafficking specs and guidelines
Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications

Bachelor's Degree; related internship experience strongly preferred
1-2 years of media buying/planning experience
Must have strong analytical, research, and quantitative skills
Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
Additional Information

All your information will be kept confidential according to EEO guidelines.

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