- Develop and oversee programmatic media strategy and recommendations based on the client's goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native to maximize campaign performance and client ROI.
- Manage the entire campaign lifecycle from planning to implementation, optimization, and
- Connect with to creative teams to provide creative asset recommendations and performance
- Negotiate and implement direct and private marketplace deals with select media partners.
- Identify third-party data segments at efficient CPMs for audience targeting.
- Upload and distribute audience lists from Consumer Data Platforms (CDP)
- Oversee the execution, management, and optimization of programmatic media plans across
- Monitor ad verification, brand safety, and viewability.
- Interpret and report on attribution models across programmatic and other paid media
- Guide and recommend tag setup and management alongside Data, Analytics & Insights, and Ad Ops teams
- Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad-serving platforms
- Establish and grow relationships as a key point of contact among media partners and internal
- Deliver and present client reporting and insights monthly and quarterly.
- Collaborate with internal teams and departments to share programmatic insights that can be
- Respond to client questions and ad hoc requests in a timely manner
- Partner with Data Analytics and Data Ops for robust reporting integrations that support campaign
- Advance expertise in the digital display ecosystem and programmatic media landscape to
- Maintain current knowledge and expert understanding of DSP platforms, leveraging this
- Embrace new opportunities to learn more about and test new automated buying approaches,
- Share programmatic knowledge with internal and external clients and provide mentorship to
- Exceptionally well organized
- Able to prioritize and multi-task
- Self-motivated with leadership characteristics
- Detail oriented
- Strong sense of accountability
- Data driven, curious and proactive
- Work well independently as well as within a team environment
- 3+ years of proven programmatic experience planning and managing successful campaigns.
- Strong understanding of digital media metrics and the ability to translate them into meaningful
- In platform expertise across major programmatic platforms (TTD, DV360, etc)
- Proficient in using SSPs, CDPs, ad verification tools, attribution models and tagging systems.
- Experience using media research tools (i.e. MRI Simmons)
- BA/BS or higher (in Marketing/Advertising a plus)
- Working in a collaborative boutique agency where you can be heard and seen.
- Get immediate hands-on experience with some of the world's most well-known and trusted brands.
- Excellent benefits such as profit sharing and a generous vacation and holiday schedule
- Collaborative data and media team
- Opportunities to learn and grow.
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Media Programmatic Strategist - Atlanta, United States - Response Media
Description
Title/Position: Programmatic Strategist
Department: Media
Reports To:Integrated Media Director & Strategy Lead
Overview
Response Media is a full-service digital and direct agency that intelligently combines customer acquisition/lead generation with personalized and relevant email marketing. Our proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver measurable growth in customer acquisition, loyalty, and ROI.
Programmatic Strategist is a well-organized person with hands-on experience in digital media strategy, planning, and buying programmatic media. Someone with experience building/planning audiences within programmatic platforms. Familiar with all digital media tactics and channels, including retail media, display, audio, native, OLV and OTT/CTV. Ability to strategically integrate appropriate digital tactics based on performance or awareness objectives into an optimal performing plan. Above all the person in this position must be passionate about digital marketing and media.
Will look to this person to not only plan, but coach media campaign managers on how to activate audiences within various platforms. They will work with analytics to understand audience insights and then identify 1st, 2nd and 3rd party sources to build out similar/new audiences to use in our campaigns.
As Programmatic Strategist they will need solid experience presenting media strategy, plans, and performance to clients as a be the primary resource and internal expert to agency management and client account teams. Thus, this person must be extremely proactive in developing and presenting creative ideas and new client strategies. This person must also be a good writer and presenter, problem-solver, and numbers-person.
JOB RESPONSIBILITIES:
Develop, Execute, and Negotiate Multi-Channel Programmatic Strategies
reporting.
insights by staying up-to-date on creative best practices or new creative placements
Campaign Management and Optimization:
various platforms and channels in line with client objectives.
campaigns to illustrate the impact of upper-funnel tactics on performance.
Client and Internal Team Engagement:
teams.
leveraged across other channels.
performance and story.
Expertise and Continuous Learning:
improve campaign strategies and execution.
expertise to support and educate both clients and internal teams.
platforms, technologies, and creatives
Managers & Specialists to foster their growth
ATTRIBUTES FOR SUCCESS:
QUALIFICATIONS:
campaign insights.
Why Work at Response Media?