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    Paid Media Channel Strategist - Atlanta, United States - Salesforce

    Salesforce
    Salesforce Atlanta, United States

    3 weeks ago

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    Description


    As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing.

    Along with owning relationships with key content syndication vendors and programmatic partners, you will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, adtech, operations, and media intelligence.

    As a key member of the Media Lab, you will
    Serve as in-house expert on everything content syndication – from relationship management and strategy to execution and reporting
    Partner closely with managed services team to ensure flawless execution of content syndication campaigns
    Manage budgets, target attainment, media strategy, campaign optimization, testing, performance KPIs, and overall content syndication roadmap
    Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
    Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance
    Provide regular campaign reports, updates, and optimization recommendations to the team's external collaborators
    Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape
    Provide support to the display/programmatic channel owner

    Experience
    3-5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries
    Experience with content syndication programs, vendor management, and familiarity with programmatic channels, such as DV360, GDN, or MSAN
    Proficiency with cross-channel demand management platforms, such as Integrate
    Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion
    Exceptional communication skills and a collaborative/team mentality
    Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what
    Proficiency in Excel and/or Google Sheets
    Proficiency using data visualization tools such as Tableau and Datorama
    This is an office-flexible role based in Indianapolis, IN/Seattle, WA/Atlanta, GA/Chicago, IL (we are only considering candidates based in these locations. Candidates are expected to go into the office a minimum of 3-days a week).

    #J-18808-Ljbffr
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