Jobs
>
Atlanta

    Digital & Social Media Strategist - Atlanta, United States - Banyan Communications

    Banyan Communications
    Banyan Communications Atlanta, United States

    3 weeks ago

    Default job background
    Description

    Job Description

    Job DescriptionDescriptionBanyan is a woman-owned, mission-driven agency with 28 years of experience creating communications solutions for nonprofits, foundations, community organizations, and government agencies. Banyan's work is driven by our belief that creative communication can illuminate thinking, inspire action, motivate positive behavior, and enable individuals and communities to create positive, lasting change in the world.
    Are you a digital marketing or social media strategist who wants to use your skills to create positive change in the world? At Banyan, you will work alongside subject matter experts, researchers, writers, developers, and designers for public health and social impact clients such as non-profits and state, local, and federal governmental organizations and agencies to design, activate, and evaluate human-centered, accessible communications materials and experiences that make a difference in people's lives.
    Key ResponsibilitiesWhat You'd Do Here (Responsibilities):
    • Ensure up-to-date awareness and understanding of emerging trends and best practices to be a go-to resource for colleagues, clients, and stakeholders about all things digital and social media marketing
    • Strategic and creative thinking to produce high-impact digital and social media marketing strategies and tactics across social platforms
    • Understanding of how to organize and optimize content across digital media, social media platforms, and email marketing to measurably reach and engage audiences
    • Concept, plan, iterate, and deliver design assets for print and digital campaigns; web and interactive experiences; and infographics, posters, presentations, and other collateral
    • Write, proofread, and copyedit high-quality digital and social media content
    • Conduct audience segmentation activities, such as audience research, persona development, and moderate online communities
    • Plan, activate, and monitor organic and paid media tactics for multiple digital and social media channels, including managing budget allocations for paid content
    • Apply analytical know-how to produce client-ready products that include audience data and insights, web analytics, social media metrics, and media monitoring insights to inform actionable recommendations to enhance reach and engagement
    • Establish, monitor, analyze, and report on key performance indicators to evaluate and communicate evidence-based recommendations for optimizations
    • Develop and maintain strong professional relationships with clients by participating or facilitating communications and meetings with clients and partners to achieve agreed-upon outcomes

    Skills, Knowledge and ExpertiseAttributes of someone in this role:
    • Passionate problem-finder and problem-solver
    • Knowledge of ever-changing digital and social media marketing landscape
    • Ability to turn data into compelling, thoughtful insights with actionable applications
    • Organized file management and version control
    • Proactive communicator — in writing, visually, and verbally
    • Collaborates well with cross-functional, diverse teammates, inviting them into their iterative process while owning their expertise
    • Manages multiple tasks and deadlines simultaneously
    • Open to and seeks feedback
    • Excellent storytelling skills with the ability to inform, inspire, and influence others
    • Positive attitude
    • Committed to Banyan's mission of creating change for good, and to bringing the mission to life across a project's life cycle
    • Able to demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
    • In all aspects of the job, contributing to equitable experiences and promoting a culture of inclusivity and belonging that embraces the contributions of all team members


    Technical Skills/Programs
    • Microsoft Office
    • Google Suite
    • Expertise in Meta Business Suite, Meta Ads Manager, and Google Ads
    • Analytics platforms (e.g. Google Analytics, Google Search Console, Adobe Analytics)
    • Expertise in Facebook Ads Manager and Google Ads

    Qualifications
    • 4+ years in Communications, Marketing, Public Relations or Public Affairs with an emphasis on digital or social media marketing
    • 2+ years in consulting or billable environment
    • Expert knowledge and understanding of social media platforms (Facebook,Instagram, X/Twitter, YouTube, TikTok, LinkedIn, etc.), including paid media management, audience configuration, analytics, and best practices and trends across platforms
    • Experience activating and evaluating organic and paid social, search, display, and YouTube advertising

    Additional Qualifications/skills/programs etc. (not required, but would set you apart)
    • Experience in health communications
    • Experience working with federal agencies
    • Strong client engagement and project management skills
    • Supervision or team lead background

    BenefitsCompensation:Openings for this position exist at multiple levels and compensation ranges. Compensation for Digital Strategist roles at Banyan range from $85,000 to $100,000 commensurate with experience and role level. The hiring team will be able to provide and discuss the relevant salary range with each applicant during their interview process.
    What we have to offer:As a full time employee, you will be eligible for the benefits available to Banyan's employees, including:
    • Unlimited paid vacation (we mean it, and we model it)
    • Health, dental, vision, and life insurance
    • Employer-matched 401k
    • FSA plan
    • Employee Assistance Program
    • Company paid cell-phone plan
    • Generous paid family leave
    But wait, there's more:
    • We offer a hybrid (in-person & remote) workplace setting, with a modern office and a fully stocked kitchen in the heart of East Atlanta.
    • Our culture includes but is not limited to: Happy hours, casual work environments, company lunches, holiday parties, and the best part, flexibility and trust.
    • Company-sponsored opportunities to travel and gather with your teammates at events, all-hands retreats, etc.
    • Option to join internal initiatives you may be passionate about like our equity team, wellness, & Event committees
    Banyan Communications is an equal opportunity employer, and committed to creating a diverse, equitable, and inclusive employee experience for all. We stand in solidarity with the Black Lives Matter Movement and the ongoing global fight against all forms of racism, hate, brutality, and oppression.
  • Floor & Decor Holdings, Inc.

    Media Strategist

    2 weeks ago

    Floor & Decor Holdings, Inc. Atlanta, United States

    The Media Strategist role will be crucial in building Floor & Decors brand awareness, familiarity, customer engagement, retention, and ultimately traffic & sales. This role will lead an integrated approach to create dynamic marketing programs and ca Media, Strategist, Social Medi ...

  • Artisprint

    Social Media Strategist

    1 week ago

    Artisprint Atlanta, United States

    Job Title: Social Media Strategist Location: Atlanta, GA Job Type: Full-time Job Overview: As a Social Media Strategist at Artisprint, you will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility, engage with our target ...

  • Vert Digital

    Paid Media Strategist

    3 weeks ago

    Vert Digital Atlanta, United States

    Job Description · Job DescriptionAre you motivated by finding answers? Do you enjoy uncovering solutions through careful analysis of data? · Read on – you could be Vert's next Paid Media Strategist · Vert Digital is in search of a strategic, collaborative Paid Media Strategist to ...

  • Floor & Decor Holdings, Inc.

    Media Strategist

    1 week ago

    Floor & Decor Holdings, Inc. Atlanta, United States

    Purpose: · The Media Strategist role will be crucial in building Floor & Decor's brand awareness, familiarity, customer engagement, retention, and ultimately traffic & sales. This role will lead an integrated approach to create dynamic marketing programs and campaigns across cha ...

  • Artisprint

    Social Media Strategist

    3 weeks ago

    Artisprint Atlanta, United States

    Job Title: Social Media Strategist · Location: Atlanta, GA · Job Type: Full-time · Job Overview: As a Social Media Strategist at Artisprint, you will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility, engage with our ...

  • Vert Digital

    Paid Media Strategist

    1 week ago

    Vert Digital Atlanta, United States Full time

    Are you motivated by finding answers? Do you enjoy uncovering solutions through careful analysis of data? · Read on – you could be Vert's next Paid Media Strategist · Vert Digital is in search of a strategic, collaborative Paid Media Strategist to join our Media team. This role w ...

  • Nebo Agency

    Senior Social Media Marketing Strategist

    2 weeks ago

    Nebo Agency Atlanta, United States

    The senior social media strategist at Nebo will serve as a leader on the social media team, working cross-functionally with our social, PR and design teams to achieve clients goals, find solutions to challenges, put thoughtful strategies in place and bring forward-thinking ideas ...

  • Salesforce

    Paid Media Channel Strategist

    3 weeks ago

    Salesforce Atlanta, United States

    As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing. · Along with owning r ...

  • Jackson Spalding

    PR Manager

    3 weeks ago

    Jackson Spalding Atlanta, United States

    PR MANAGER & MEDIA RELATIONS STRATEGIST: TECH - Dallas | Atlanta · Hybrid (Relocation available) · Are you looking to join a hungry and humble team of thinkers, creators and achievers? You've come to the right place. · Jackson Spalding is an award-winning PR and marketing agency ...

  • JLL

    Content Strategist

    1 week ago

    JLL Atlanta, United States Full time

    JLL supports the Whole You, personally and professionally. · Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our ind ...

  • VaynerMedia

    Content Creator

    2 weeks ago

    VaynerMedia Atlanta, United States

    ** This position must be located in the Atlanta area and will be able to work remotely ** · ABOUT THE SASHA GROUP · The Sasha Group helps ambitious leaders build strong brands that flex with the everchanging times. Part of the VaynerX family of companies, The Sasha Group teac ...

  • iCallidus, Inc

    Content Strategist/Content Writer

    4 weeks ago

    iCallidus, Inc Atlanta, United States

    *This position is contingent upon award.* · iCallidus is seeking an experienced Content Strategist/Writer to join our team to support a major health communications initiative. The ideal candidate will possess a strong background in creating informative and engaging content tailor ...

  • hdr

    Strategic Communications Project Manager

    3 weeks ago

    hdr Atlanta, United States Full time

    Strategic Communications Project Manager At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we work ...

  • P.A.C.E. Inc

    Digital Marketing Specialist

    1 week ago

    P.A.C.E. Inc Atlanta, United States

    Our clients engage PACE for the opportunity to take their brand outside of the digital world. After working with a number of our clients, we found that being direct & face-to-face with our client's customers allow us to not only answer any questions or concerns then & there, but ...

  • Media Frenzy Global

    Public Relations Account Director Role

    6 days ago

    Media Frenzy Global Atlanta, United States

    Media Frenzy Global's PR Account Director is a curious and creative leader, passionate about building global recognition and accelerating market growth for our clients. · The PR Account Director is a talented thinker, leader and doer who strategizes but also rolls up their sleeve ...

  • Sandata Technologies

    Customer Experience Content Strategist

    6 days ago

    Sandata Technologies Atlanta, United States

    ** Sandata Technologies** · ** Customer Experience Content Strategist** · Atlanta, GA 30301 · Sandata Technologies is the leading supplier of software technology solutions serving home care and I/DD agencies, managed care organizations, and state payer programs throughout the ...

  • iCallidus Inc

    Social Media Manager

    4 weeks ago

    iCallidus Inc Atlanta, United States

    Job Description · Job Description · *This position is contingent upon award.* · iCallidus is looking for a dynamic Social Media Manager to join our health communications team. This role is central to managing our social media presence and strategies aimed at effectively communi ...

  • TSR Consulting

    Content Strategy Contractor

    23 hours ago

    TSR Consulting Atlanta, United States Freelance

    About TSR: · TSR is a relationship-based, customer-focused IT and technical services staffing company. · For over 40 years TSR, Inc. and its wholly owned subsidiary, TSR Consulting Services, have prospered in the Information Technology staffing business, earning the respect of co ...

  • Phase 3 Marketing and Communication

    Media Supervisor

    3 weeks ago

    Phase 3 Marketing and Communication Atlanta, United States

    Job Description · Job DescriptionSalary: · Job Description: · Phase 3 is searching for a Media Supervisor to join our team in Atlanta. As the Media Supervisor you will help create paid media solutions that drive business results for our clients; lead the implementation and mana ...

  • AEG

    Marketing Director

    22 hours ago

    AEG Atlanta, United States

    Overview: Are you passionate about building relationships with passionate sports fans? Do you have experience executing omni-channel marketing campaigns built to understand and monetize an audience? Student Athlete NIL (SANIL), a fan experience business leading major athletic pro ...