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    Digital Marketing Specialist - Atlanta, United States - P.A.C.E. Inc

    P.A.C.E. Inc
    P.A.C.E. Inc Atlanta, United States

    2 weeks ago

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    Description

    Our clients engage PACE for the opportunity to take their brand outside of the digital world. After working with a number of our clients, we found that being direct & face-to-face with our client's customers allow us to not only answer any questions or concerns then & there, but also allows us to put a face to the brand.

    The Digital Marketing Strategist is responsible for the successful management of the digital strategy for our brand and that of our clients. This role requires an innovator, a trend maker and a progressive thinker who can connect the digital to all other aspects of our clients' business and boost growth opportunities. The Digital Marketing Strategist answers key questions, such as how brands communicate and experience through digital interactions and how digital interactions adapt to broader customer experiences.

    • Create and manage digital media plans for multiple client accounts
    • Act as point of contact for multiple digital marketing campaigns
    • Develop strategies for your clients based on identified success metrics
    • Oversee execution of digital marketing strategies
    • Analyze digital marketing campaigns, provide client reporting metrics, and make strategic adjustments where necessary
    • Assist in training individual team members to better understand the digital space and gain an understanding of best practices
    • Provide ongoing digital marketing campaign updates to both agency and client executives
    • Assist in addressing and resolving client concerns
    Requirements
    • 1-2 years of experience in establishing marketing strategies.
    • Deep knowledge of digital marketing techniques / new media.
    • Experience in a Digital Marketing Strategist or similar role is required.
    • Creative thinker, who is an assertive problem solver with an analytical mind.
    • Experience in specific objectives, focused metrics and Key Performance Indicators (KPI) when establishing the strategy.
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