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    EVP, Head of CRM Practice - Miami, FL, United States - PUBLICIS GROUPE

    PUBLICIS GROUPE
    PUBLICIS GROUPE Miami, FL, United States

    2 weeks ago

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    Description

    Company Description

    Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

    Job Description

    The EVP, Head of CRM Practice will partner with executive Razorfish leaders to develop, evolve, and grow Razorfish's CRM offerings for clients. This role will be responsible for creating thought leadership; defining and selling our offering; identifying client opportunities; and orchestrating teams to scale and deliver CRM and loyalty programs for new and existing clients. In addition, this role is expected to develop relationships with senior client marketing leaders in order to grow existing and establish new CRM and addressable marketing work at Razorfish.

    The ideal candidate should have deep CRM expertise across channels, platforms, and industries. They should have experience developing and deploying CRM capabilities; evangelizing the business value and potential of CRM; and selling in solutions and programs to business stakeholders. They should be a thought leader, capable of originating novel opportunities and solutions with an ability to generate excitement amongst a broad stakeholder group. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be highly detail oriented with an ability to synthesize information from multiple business perspectives to identify opportunities and establish priorities.

    Primary Responsibilities

    Establish Razorfish's CRM Practice: Partner with discipline CRM practitioners, practice, portfolio, growth, and discipline leaders to formalize and evangelize the Razorfish CRM GTM approach and capability development roadmap to formalize the CRM Practice.

    CRM and Loyalty Offerings and Services: Partner across agency disciplines, PDX and Publicis Groupe to establish and mature the specific CRM offerings and services provided by Razorfish as part of a larger Groupe level approach.

    CRM Practice Growth: Identify and steward growth opportunities through incremental program proposals, proactive strategy recommendations to client stakeholders and net new business development pursuits.

    Thought Leadership: Develop a Razorfish CRM perspective and evangelize our point-of-view internally and externally.

    Client Relationships: Develop collaborative working relationships with executive client stakeholders.

    Skill Requirements

    Express complex ideas in conversation, presentation, and prose

    Synthesize qualitative and quantitative input from multiple sources to generate business insights and identify opportunities

    Develop trusted client business relationships

    Direct cross-functional teams in new offering/capability development

    Conversant in business case development

    Foster a highly-collaborative working environment to generate participation from diverse perspectives

    Ability to navigate a diverse and matrixed organization and team structure

    Player/Coach approach to team leadership and capability development

    Originate and edit presentations to create excitement and sell ideas

    Comfortable operating in an ambiguous and dynamic environment

    Ability/willingness for domestic and international travel up to 20%

    Qualifications

    20+ years developing and deploying CRM capabilities, programs, and campaigns at an agency, consultancy, platform, or within a marketing department

    Experience developing and deploying CRM solutions that span at least two (and preferably three) of: owned marketing/ecommerce site, addressable media, email

    Experience deploying and managing CRM/Loyalty capabilities and programs in multiple industries (e.g. Automotive, Telco, CPG, Hospitality, QSR, consumer electronics, etc.)

    Initiated, managed, and led the formation of addressable marketing capabilities such as: establishing personalization strategies, deploying CRM databases, integrating paid and owned platforms, deploying DCO solutions, and deploying CRM platforms and programs

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    Compensation Range: $241,000 - $367,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

    The Company anticipates the application deadline for this job posting will be 03/16/2024.

    #J-18808-Ljbffr
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