- Consumer Journey Optimization: Lead the strategic development of point-of-purchase marketing initiatives focused on optimizing the in-restaurant consumer journey, from entry to checkout, to enhance customer satisfaction and drive incremental sales.
- Data-Driven Insights: Utilize consumer data, market research, and analytics to identify opportunities for improving the effectiveness of point-of-purchase marketing efforts and tailoring strategies to meet the unique needs of diverse customer segments.
- Collaborative Cross-Functional Partnerships: Collaborate closely with cross-functional teams, including marketing, operations, store design, and culinary, to ensure alignment and integration of point-of-purchase marketing initiatives with broader business objectives and brand strategies.
- Performance Measurement and Optimization: Develop metrics and KPIs to assess the performance and impact of point-of-purchase marketing initiatives, conducting regular analyses to identify areas for optimization and refinement.
- Innovative POP Solutions: Spearhead the conceptualization and implementation of innovative point-of-purchase solutions, including menu board layouts, display placements, interactive kiosks, and digital signage, leveraging insights into consumer behavior and preferences.
- Visual Identity (VIS): Lead the development of Subway's visual identity, including brand guidelines and product photography/videography
- Work with Manager on material creation and timeline with printers, fulfillment center and internal stakeholders - ensure all parties are aware of deadlines, time constraints and current activity.
- Vendor Management: Manage relationships with external vendors and suppliers, overseeing the production and distribution of point-of-purchase materials while ensuring quality, consistency, and cost-effectiveness.
- Budget Allocation and Management: Develop and manage the point-of-purchase marketing budget, allocating resources strategically to maximize ROI and achieve desired business outcomes.
- 8 - 12 years of experience in strategy and content development within the POP/In-Restaurant space.
- Bachelor's degree in Marketing, or related.
- Excellent understanding of POP best practices and industry knowledge.
- Experience in leading visual identity and management of still/video shoots.
- Strong project management and organizational skills.
- Detail-oriented, ability to multi-task, prioritize, and work well under tight timelines.
- Excellent written and oral communications.
- Strong business acumen.
- Team player, Collaborative.
- Insurance Plans (Medical/Life)
- Pension/401K/RSP (country specific)
- Competitive Bonus
- Mobility Allowance
- Tuition Reimbursement
- Company Holidays
- Employee Resource Groups
- Volunteering time
- And Many More.....
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Senior Marketing Manager - Miami, United States - The Subway
3 weeks ago
Description
Region: Miami, FL USAReady for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.
Why Join Us?
At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.
Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.
About the Role:
We have an exciting opportunity to support our Marketing & Culinary team as a Senior Marketing Manager of Restaurant Journey & VIS based in Miami, FL. The Senior Marketing Manager of Restaurant Journey & VIS will play a pivotal role in developing and executing strategic point-of-purchase marketing initiatives that enhance the in-restaurant consumer journey, drive sales, and strengthen brand loyalty across our network of restaurants.
If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.
Responsibilities include but are not limited to:
Strategic Leadership
Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
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