Digital Marketing Manager - Miami, United States - New Health Partners

Description

Company Description

New Health Partners is a Health Insurance Broker Agency located in Miami, FL. We specialize in forming true partnerships with agents, carriers, and providers, utilizing technology and data to deliver targeted member growth. Our core products include Medicare Advantage and the Affordable Care Act. With over 30 years of experience in the industry, our founding team integrates industries that offer value to agents, carriers, and doctor practices. We focus on building relationships and providing support to help our partners succeed.

Job Description:

As a Digital Marketing Manager at New Health Partners, you will be responsible for developing, implementing, and managing marketing campaigns that promote our services and brands. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

• Develop and oversee a digital marketing strategy across all channels including email, social media, PPC, SEO, and display advertising.
• Collaborate with cross-functional teams to create cohesive and effective marketing campaigns.
• Manage the creation of relevant and engaging digital content for website and blogs.
• Monitor and analyze the effectiveness of marketing content and campaigns, and adjust strategies accordingly.
• Manage the digital marketing budget and allocate funds wisely to maximize ROI.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates on digital marketing tools and platforms.
• Prepare and present regular performance reports for management stakeholders.
• Optimize website content for search engines and lead generation.
• Contribute to the development and refinement of the brand's voice and online presence.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• At least 5 years of experience in digital marketing and advertising.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in SEO, SEM, email marketing, and social media.
• Strong analytical skills and data-driven thinking.
• Excellent communication and organizational skills.

Preferred Qualifications:

• Master's degree in marketing or a related field.
• Certifications in Google Analytics, Google Ads, Zoho, or similar tools.
• Proven track record of implementing successful digital marketing campaigns.

How to Apply:

Please submit your resume and a cover letter outlining your experience and why you would be a perfect fit for New Health Parters. Send applications to with the subject line "Digital Marketing Manager Application"