Jobs
>
Los Angeles

    Sr. Product Marketing Manager - Los Angeles, United States - LegalZoom

    LegalZoom
    LegalZoom Los Angeles, United States

    2 weeks ago

    Default job background
    Description

    ​​About LegalZoom

    We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

    As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

    With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

    Remote-first

    Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

    At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

    This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s).

    Overview

    As a Senior Product Marketing Manager, you will help drive LegalZoom's growth by shaping product vision and consumer perception across our business product portfolio. You will also contribute to the optimization of our product experiences, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an accomplished product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You have experience mentoring more junior members on the team and work collaboratively across all areas of the organization.

    You will

    ● Establish positioning, packaging and pricing for your business portfolio of products

    ● Recommend commercialization and campaign opportunities to meet or exceed business goals

    ● Develop go-to-market strategies to support product launches and drive conversions and revenue

    ● Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom

    ● Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys

    ● Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments

    ● Influence product strategy, testing, research and content roadmaps to optimize our position

    ● Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging

    ● Create and optimize claims and messaging that will resonate with prospective customers

    ● Develop and maintain sales collateral to support sales teams

    ● Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience

    You have

    ● 8+ years of marketing experience, with at least 4 years specifically in Product Marketing

    ● Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue

    ● Ability to apply consumer insights, research and testing to drive world-class marketing strategy

    ● Experience developing pricing and promotion strategies

    ● Experience with A/B testing, aligning on KPI's, tracking and interpreting results, and recommending go-forward next steps

    ● Experience influencing product strategy, design and development timelines and processes

    ● Excellent communication skills (written and verbal), comfortable presenting to executives and partners

    ● Strong experience writing creative briefs

    ● Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams

    ● Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes.

    ● Bachelor's degree required; MBA or higher degree preferred

    LegalZoom is a remote-first company and the national range for this role is ($121,500-$157,500). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

    ● Medical, Dental, Vision Insurance

    ● 401k, With Matching Contributions

    ● Paid Time Off

    ● Health Savings Account (HSA)

    ● Flexible Spending Account (FSA)

    ● Short-Term/Long-Term Disability Insurance

    ● Plus other wellness benefits to include:

    ○ Fertility

    ○ Mental Health

    ○ One Medical

    ○ Fringe lifestyle benefits up to $250

    Join us in making a difference as we build our future and help ensure access to professional legal advice to all LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

  • 5 Star Best Plumbing

    Marketing Manager

    3 weeks ago

    5 Star Best Plumbing Los Angeles, United States

    Are you a marketing mastermind passionate about the Plumbing, Electrical and/or HVAC/Heating home services industry? This dynamic role as a Marketing Manager offers an exciting opportunity to drive brand awareness, customer engagement, and revenue growth for multiple Home Service ...

  • GuineaDad

    Marketing Manager

    1 week ago

    GuineaDad Los Angeles, United States

    **Location**: Downtown Los Angeles (DTLA), with an upcoming move to Midway (Santa Fe Springs, Downey) or nearby Orange County (Buena Park, etc.) towards the end of the year or early 2025. · **About Us**: · GuineaDad is a passionate and innovative company dedicated to improving th ...

  • EcoLab

    Market Manager

    3 weeks ago

    EcoLab Los Angeles, United States

    Join **Ecolab's** industry leading **Pest Elimination** team as a Market Manager in the** Los Angeles North, CA area**.** As a Market Manager you will provide leadership for a market of up to $9M to achieve sales and expense budget. You will develop and lead a team of Field Opera ...

  • NEFT Vodka

    Market Manager

    3 weeks ago

    NEFT Vodka Los Angeles, United States

    NEFT Vodka USA, Inc. is a spirits import company headquartered in El Segundo, California with offices throughout the US. NEFT Vodka has gained recognition as one of the finest artisanal spirits, garnering numerous accolades from prestigious industry competitions. Our award-winnin ...

  • Arquitectonica

    Marketing Manager

    2 weeks ago

    Arquitectonica Los Angeles, United States

    **Company Description** · Arquitectonica is an award-winning, design-focused architecture and planning firm with a worldwide practice of 500+ employees located in eleven offices. Our Los Angeles Office is seeking an experienced marketing manager with 5-7 years' experience to join ...

  • Cab Tek

    Marketing Manager

    3 weeks ago

    Cab Tek Los Angeles, United States

    Position: Marketing Manager · Location: Los Angeles · Duration: Full Time · Must have experience in CPG Industries. · Proven track record of driving growth through DTC platforms. · In-depth knowledge of e-commerce platforms, subscriptions, configurators, A/B testing tools and goo ...

  • Manhattan West Enterprise Company LLC

    Marketing Manager

    1 week ago

    Manhattan West Enterprise Company LLC Los Angeles, United States

    Manhattan West Enterprise Company ("Manhattan West") is seeking an **experienced **Marketing Manager to join our team. This is an excellent opportunity to join a modern and fast-growing investment firm that provides proprietary alternative investments across multiple asset classe ...

  • HQ LA INC

    Marketing Manager

    6 days ago

    HQ LA INC Los Angeles, United States

    Marketing duties · - Develop and execute strategic marketing plans to achieve company objectives · - Manage marketing budget effectively and ensure ROI · - Conduct market research and analysis to identify trends and opportunities · - Collaborate with cross-functional teams to dri ...

  • GF leads

    Marketing Manager

    10 hours ago

    GF leads Los Angeles, United States

    GF Leads is an innovative IT Startup, Affiliate network with the range of products, · Public Adjuster Services, Water Damage Mitigation, Plumbing Services. · Our platform provides publishers with exceptional opportunities to optimize earnings for their worthwhile content. Our goa ...

  • LA28

    Manager, Partnership Marketing

    1 week ago

    LA28 Los Angeles, United States

    The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and ...

  • Playfly Sports

    Manager, Marketing Services

    1 week ago

    Playfly Sports Los Angeles, United States

    **MANAGER, MARKETING SERVICES** · Los Angeles, CA · Hybrid · **THE RUNDOWN** · Playfly Sports is looking for a Manager, Marketing Services to join our team in Los Angeles, CA. · The primary role of this position is to work as a Marketing Services lead on designated Playfly Premie ...

  • atSiam Night Market

    Marketing and Communications Manager

    3 weeks ago

    atSiam Night Market Los Angeles, United States

    **Who we are**: · atSiam Night Market, the first Thai night market in Southern California Nestled in the heart of Los Angeles, we invite you to experience the vibrant tapestry of Thai culture and cuisine under the starlit sky. Committed to fostering a warm and inclusive atmospher ...

  • CBS

    Marketing Operations Manager

    3 weeks ago

    CBS Los Angeles, United States

    The CBS Marketing department is seeking a Marketing Operations Manager to join their team in LA The Manager will help facilitate and project manage many organizational and operational opportunities, providing greater insights and alignment for the Senior Leadership Team. The team ...

  • CBS

    Marketing Operations Manager

    2 weeks ago

    CBS Los Angeles, United States

    The CBS Marketing department is seeking a Marketing Operations Manager to join their team in LA The Manager will help facilitate and project manage many organizational and operational opportunities, providing greater insights and alignment for the Senior Leadership Team. The team ...

  • Shake Shack

    Regional Marketing Manager

    3 weeks ago

    Shake Shack Los Angeles, United States

    The Regional Marketing Manager is responsible for supporting national and local marketing efforts in Los Angeles. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute. · Key R ...

  • Alo Yoga

    Experiential Marketing Manager

    1 week ago

    Alo Yoga Los Angeles, United States

    **WHY JOIN ALO?** · Mindful movement. It's at the core of why we do what we do at Alo—it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of ...

  • UCLA

    Marketing Automation Manager

    3 weeks ago

    UCLA Los Angeles, United States

    Under the direction of Digital Marketing Manager and in collaboration with Marketing Managers, the Marketing Automation Manager will be responsible for developing, implementing, and optimizing marketing automation strategies to support nurturing campaigns.- · **Salary & Compensat ...

  • Electronic Arts

    Brand Marketing Manager

    3 weeks ago

    Electronic Arts Los Angeles, United States

    At Respawn, we're not just looking for someone who fits the role. We're seeking someone who believes in the magic of games as much as we do, someone who sees themselves as a player advocate and is passionate about delivering experiences that resonate on a global scale. If you're ...

  • Electronic Arts

    Marketing Analytics Manager

    2 weeks ago

    Electronic Arts Los Angeles, United States

    As a **Marketing Analytics Manager for Apex Legends**, you will navigate the intersection of marketing, finance and analytics reporting directly to the Director of Brand Management. We're looking for a quantitatively minded individual to help improve the strategic rigor around th ...

  • sweetgreen

    Brand Manager, Marketing

    2 weeks ago

    sweetgreen Los Angeles, United States

    The **Brand Manager, Marketing **will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns i ...