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    Digital Marketing Manager - Denver, United States - Accelo

    Accelo
    Accelo Denver, United States

    3 weeks ago

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    Description
    Digital Marketing Manager

    Accelo is seeking a Digital Marketing Manager to join our Marketing Team.

    In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth.

    The ideal candidate has experience in a variety of digital platforms driving online demand generation, including ABM and lead engagement campaigns focused on driving inbound activities that convert into engaged opportunities.

    You will collaborate with cross-functional teams, and leverage industry best practices to optimize campaign performance across various channels, delivering measurable results.

    Responsibilities

    Develop and implement comprehensive digital marketing strategies, including ABM, SEM, email and other digital platforms to drive brand awareness, customer acquisition, and revenue growth.

    Support key initiatives such as a new website launch, ABM campaign strategy rollout, and the development of database segmentation and email nurturing campaigns.

    Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, paid media, and social media.

    Monitor and analyze performance data to understand our marketing funnel and identify areas of opportunity to expand reach, increase engagement and convert prospects.

    Stay on top of the latest industry trends, tools, and best practices in digital marketing to identify new growth opportunities and innovations.

    Collaborate closely with cross-functional teams, including marketing, sales, customer success, design, and product, to ensure alignment and integration of digital marketing efforts.

    Build brand awareness and drive demand generation leveraging ABM campaigns through 6Sense.
    Support field marketing events as needed.
    Manage website performance; including SEO optimizations, conversion optimization, MQL flows, site behavior analysis, and reporting.
    Manage relationships with external agencies, vendors, and partners to maximize the impact of digital marketing initiatives.
    Drive continuous improvement by identifying and implementing process enhancements, automation, and scalability measures within the digital marketing function.
    Ensure compliance with legal and regulatory requirements related to digital marketing activities.
    Qualifications


    Bachelor's degree in marketing, business, or a related field, with a minimum of 3 years of experience in digital marketing, with a focus on SEO/SEM and paid channels.

    Excellent organizational skills with a demonstrated ability to manage multiple projects, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

    Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
    Deep understanding of SEO best practices, keyword research, and content optimization techniques.
    Experience managing paid media campaigns across multiple platforms (6Sense, LinkedIn, Google Ads, etc) and optimizing for maximum ROI.

    Strong analytical skills and proficiency in using digital marketing analytics tools to track campaign performance, generate insights, and make data-driven decisions.

    Excellent communication skills, both verbal and written, with the ability to present complex concepts to non-technical stakeholders.
    Ability to thrive in a fast-paced, PE-backed environment and drive decisions with little direction.
    Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

    Expertise in:
    HubSpot, Webflow, 6sense, Revtron, Consensus, and eventually Accelo.
    Where You'll Be


    For this role, we ask that you live in the Denver area with an option to work from home 2 days a week.

    Our team follows a hybrid model, requiring in-office presence on Tuesdays, Wednesdays, and Thursdays.
    We are a global team distributed across the US, Philippines, and Australia.
    Employee Benefits

    Medical, Dental, and Vsion Coverage
    Health Savings Account (HSA)
    Unlimited Time Off With Accelo's Flexible Time Off (FTO) Plan
    10 Company Paid Holidays
    Immediate Eligibility in 401k Plan
    100% Employer Paid Short Term Disability Plan
    Commuter Benefits Including Unlimited Rides Using an RTD ECO Pass or Monthly Parking Stipend

    About Accelo


    Accelo was founded in 2011 in Wollongong, Australia, Accelo is a SaaS company with over 100 staff across Australia, Philippines and the United States.

    Our mission is to help service businesses succeed and today, we support thousands of people and businesses across the globe with plans to be the client work platform that powers the world's best professional service businesses.

    Our clients are folks like digital agencies, engineers, consultants, and professional services teams, and our leading business automation tool allows them to spend less time managing their work so they have more time doing the work they love.

    With so much of that work now remote, Accelo helps teams collaborate and master remote work by providing a single place to track and manage work.

    Our platform allows people to be people, and so does our workplace.

    At Accelo, your creativity, passions, and voice are instrumental in making Accelo a special place to work and our product a remarkable tool.

    We're a hard-working group of professionals who build powerful software solutions through connectedness and collaboration. We value spontaneity and fun while still working as hard as we play.


    Salary ranges from $90,000 to $110,000 based on experience, with eligibility for a quarterly performance bonus structure following the onboarding period.


    Accelo is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.

    Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process.

    All your information will be kept confidential according to EEO guidelines.
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