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Manager- Product Marketing - El Segundo, United States - L'Oréal
Description
Title:
Manager- Product Marketing
Brand:
skinbetter science
Location:
El Segundo, CA
JOB DESCRIPTION &
RESPONSIBILITIES:
The Product Marketing Manager plays an important role within the skin better
science US Marketing team. This role is critical in supporting the continued development of the existing product range as well as launching innovation.
This role will collaborate with Digital Marketing, Professional Channel Marketing lead, sales team, SSR team, concierge, operations, PR agency, education and training, and outside vendors in support of product-related programs and launches to drive the success of our US business.
The ideal candidate will possess a high level of energy and curiosity, demonstrate resourcefulness and problem-solving abilities and be able to operate in a complex environment.
Existing skincare knowledge will ensure success. Interest in professional skincare and/or aesthetics market, a plus. This position will report to the AVP, Product Marketing.RESPONSIBILTIES :
Synthesize data, including product sales, consumer insights, competitive trends and market research, and make recommendations to inform product strategy and execution
Support the development of product positioning and messaging (B2B and DTC) and ensure consistent execution across channels
Develop sales collateral to arm the sales team with compelling and influential material; ensure timely execution of all support materials
Analyze product sales trends to inform forecast and identify and quantify opportunities and risks
Identify new marketing opportunities via promotions and programs through sales team insights and competitive analysis; ensure partnership with eCom and B2B for seamless, consistent execution of strategy
Partner with global on innovation, influence product development and claims to optimize launches for US market
Support launch planning and collaborate with demand planning and production to ensure on time, in full launches
Support launch go to market plans with optimized tactics to drive demand, creation and execution of launch assets, and cross-functional collaboration across training, medical relations, business development, digital and PR/Social
Manage day to day operations with excellence and interact effectively and collaboratively with cross-functionals
JOB QUALIFICATIONS:
Education/Experience:
Bachelor's Degree
3-5 years of marketing related experience; beauty, healthcare, skincare or aesthetics-related marketing/brand management experience is desired
Competencies/Skills:
Demonstrates L'Oréal Competencies:
Leadership, Entrepreneurial Management, Achiever, and Innovator
Systems Proficiency (i.e. Nielsen, Excel, PowerPoint, Word)
Strong data analysis skills– i.e. competitive, US market, sales (experience with syndicated data a plus)
Market Research:
ability to read and interpret research data
Communicates and interacts effectively (written and oral) – listens with intent, actively networks
Strong appreciation for our business / sensitivity to métier; understands beauty
Acts with Human Sensitivity – demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic
Demonstrates Entrepreneurship and agility– takes initiative, focuses on customers (i.e. visit the Field, talk to key stakeholders, etc.) deals with uncertainty and moves forward without having the larger picture
Bias for action to deliver continuous to improve process performance (i.e. initiates work efficiencies improvement)
Innovates – shows curiosity, imagines creative solutions generating business value and promotes team creativity (i.e. contributes ideas)
Achieves Results with Integrity – conveys energy, focuses on results, acts with integrity
Manages Complexity – reasons from multiple perspectives (i.e. integrates key learnings from experiences)
Meticulous attention to detail, prioritization & organization skills
Salary:
$100k-$120k base salary + bonus
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