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    Growth Marketing Manager - San Francisco, United States - Anthropic Limited

    Anthropic Limited
    Anthropic Limited San Francisco, United States

    2 weeks ago

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    Description
    We are looking for our first growth marketer.

    You will own our end-to-end customer acquisition strategy, and will execute across online and offline channels to acquire new customers and fuel our growing GTM efforts in the enterprise.

    In this role, you'll lead paid digital strategy, online and offline experiments, and establish the foundations of a hybrid product and sales-led funnel in partnership with Marketing, GTM, Data, and Product teams.

    The ideal candidate has a strong background in performance marketing, and can balance product-led growth strategies that fuel demand generation with account-based strategies to win larger customers.


    Responsibilities:
    Develop a vision, strategy, and roadmap for our customer acquisition engine across organic and paid channels in partnership with GTM, Product, and Data teams

    Establish quarterly and annual goals and budgets, build out the infrastructure to properly measure your efforts against these goals, and own your numbers

    Drive our end-to-end program for paid digital strategies, including the ads, the channels, the budget, the agencies, the contractors—everything it takes to make these channels efficient growth levers for Anthropic

    Partner with SDR and Sales to drive aligned perspectives on the funnel, define milestones like MQLs and SQOs, and work together to win target accounts together

    Spearhead growth experiments with the broader Creative and Marketing team, including things like digital events, content syndication, out-of-home, and media buys

    Test and optimize, fast.

    Must be able to quickly build, iterate, and measure a growth practice that is running dozens of experiments across digital channels, the website, and in the field.

    You may be a good fit if you:

    Have 5+ years of growth marketing experience, especially at B2B companies with a hybrid product and sales-led approach

    Have experience using digital marketing platforms (e.g., Google and Meta Ads) and running efficient campaigns with multi-million dollar budgets

    Are comfortable with SQL and tools like Google Analytics, Google Tag Manager, HubSpot, ZoomInfo, 6Sense

    Have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software to own your numbers


    Sample projects:
    Develop a comprehensive paid search strategy and activate across Google Search, Bing, and DuckDuckGo

    Create our first ABM campaigns partnering with product marketing on developing content, targeting, buyer journeys, and success criteria

    Use customer modeling and research techniques to identify and prioritize new channels for target audiences

    Deadline to apply:
    None. Applications will be reviewed on a rolling basis.

    #J-18808-Ljbffr
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