- Provide team leadership and management for Sr. Channel Marketing Coordinator and Marketing Assistant
- Support and planning for channel partner marketing programs including cooperative (co-op) marketing, annual certificates and awards, partner webinars and events
- Oversee all channel and consultant partner communications
- Ensure relevant and engaging content is populated within the Genetec Portal and drive portal adoption with the channel partner community
- Adopt a proactive approach to channel marketing through development of relationships with strategic partner account contacts; work together to build customized co-marketing campaigns that drive brand awareness and measurable demand
- Liaise with sales teams to plan and implement field-based marketing programs for strategic partner accounts
- Work with internal events and sales teams on agenda and content strategy for annual large-scale Genetec Elevate Channel Partner Conference
- Liaise with Channel Enablement and Educational Services teams to ensure messaging alignment, promotion and utilization of the Genetec University training offerings
- Ensure Genetec partner content is created with a channel partner point of view, targeted specifically for our partner audience, and cadence of communications is on point
- Align channel partner communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences
- Establish close business partnerships with Corporate Marketing counterparts, Genetec Channel Account Executives, Enablement and Sales Leadership teams
- Measure and report on co-op fund usage, budgets and monthly KPIs with your team
- Manage and adhere to North American channel marketing budget
- 7+ years B2B and/or channel/partner marketing, field marketing experience preferred
- You know and love channel partners, understand how to strategize with them and write/distribute content that resonates with this critical target group
- Knowledge of how to blend and implement both traditional and digital marketing tactics
- You are comfortable with providing both leadership to your team of two, and with hands on planning and execution of marketing tactics and campaigns
- Excel at building relationships both internally and externally
- Exceptional customer-facing communication skills
- True passion for partner marketing, branding and lead generation. You enjoy creating marketing programs that drive measurable business results
- Experience managing a budget, tracking against KPIs and reporting on ROI of marketing efforts
- Knowledge of marketing automation and CRM tools
- This job is open to anyone in the USA
- Bachelor's degree in marketing, business or similar
- Physical Security industry background
- Experience working in both corporate and regional/field-based marketing teams
- Experience with a channel sales model
- Attractive compensation package with 401K match
- Training Tuition Reimbursement Program
- Work-life balance with a flexible working schedule
- Ability to be based 100% remotely, while also part of a driven and enthusiastic regional marketing team
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Manager - Channel Marketing - Florida, United States - Genetec
Description
Your team's dynamic:
Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are looking for a Manager, North America Channel Marketing to join our regional marketing team. Reporting to the Director of Marketing, North America, you and your team will be responsible for managing all elements of the North American channel marketing function. You will also play a key role in helping strategic channel partners plan and implement amazing marketing campaigns to drive mutual brand awareness and demand.
What your day will look like:
More about you:
Great if you have:
Let's talk perks
Still not sure if you check every box, but think it's worth a shot? We love that enthusiasm
Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.
