- Oversee and collaborate with our external digital advertising agency to provide clear direction, and regular feedback, fostering a strong partnership.
- Develop and implement comprehensive paid advertising strategies across various digital channels, with a primary focus on Facebook ads, Google ads, Instagram ads, OTT, and other relevant platforms.
- Craft and execute campaigns designed to maximize ticket sales during a 12-week period leading up to each event, incorporating compelling copy, visual elements, and effective calls-to-action.
- Efficiently manage a six-figure monthly advertising budget, optimizing spending to achieve the best possible return on ad spend (ROAS) while ensuring maximum exposure for each event.
- Analyze campaign performance, audience behavior, and other relevant data to gain actionable insights and continuously optimize strategies for better results.
- Segment target audiences effectively and tailor ad content based on demographics, interests, behaviors, and other relevant factors.
- Conduct rigorous A/B testing of ad creatives, copy, and targeting parameters to identify high-performing combinations and improve overall campaign performance.
- Foster a collaborative environment within the marketing team.
- Stay up-to-date with the latest industry trends, algorithm changes, and best practices on various digital advertising platforms to maintain a competitive edge.
- Generate regular reports on campaign performance, key metrics, and actionable insights to share with stakeholders and drive informed decision-making.
- Design and produce excellent content used for digital advertising campaigns.
- At least 7 years of experience in managing paid advertising campaigns, with a specific focus on Facebook, Google, and Instagram advertising. Retail experience is necessary, live event ticket sales are a plus.
- A portfolio containing examples of digital advertising designs that are at a corporate level.
- Demonstrated success in driving down ROAS while increasing demand for products or services through digital channels.
- In-depth knowledge of Facebook Ads Manager, custom audiences, lookalike audiences, and other advanced features.
- Proficiency in data analysis, interpreting performance metrics, and using insights to optimize ad strategies.
- Ability to think outside the box and come up with innovative ideas to engage audiences and increase event attendance.
- Excellent organizational skills with the ability to manage multiple events simultaneously and meet tight deadlines.
- Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
- Understanding of marketing principles, audience segmentation, and customer behavior in the context of event marketing.
- A collaborative attitude, open to feedback, and a willingness to work in a fast-paced, ever-changing environment.
- Health, Dental, Vision, Life, Holiday, and Paid Time Off.
- Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
- High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
-
Marketing Manager
1 week ago
Little Caesars Pizza Florida, United StatesBuild a Bigger, Better, Bolder Future · Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact. · Your Mission: · In ...
-
Marketing Manager
4 days ago
i-payout Florida, United StatesOur team is on a mission to build cutting-edge technologies and design secure financial applications to support our client requirements. We are looking for a highly dedicated and passionate engineer to modernize our applications and working in a collaborative and fast paced work ...
-
Marketing Manager
3 weeks ago
LIFE SURGE™️ Florida, United StatesJob Title: Marketing Manager · Employment Type: Full Time, 40 hours/week. In-office. · Location: Palmetto, FL · Reports to: Chief Marketing Officer · FLSA Status: Non-Exempt · Who We Are: · LIFE SURGE is a leading company in the industry of faith-based live events and financ ...
-
Marketing Manager
3 weeks ago
Insight Global Florida, United StatesPosition: Marketing Proposal Manager · Location: Onsite, Local to Fort Lauderdale, FL · Pay Rate: $97,000-$146,000 Salary Based on Experience+ 15% Annual Bonus · Looking to HIRE RIGHT AWAY · Amazing Benefits, Profit Sharing Plan and 401k Matching · Open To Candidates willing to ...
-
Marketing Manager
1 week ago
HYXiPOWER Florida, United StatesResponsibilities · Marketing strategy formulation and implementation, industry brand and channel brand promotion planning. · Responsible for specific activity planning, resource coordination, expenditure planning and contract location, material supply, policy implementation, acti ...
-
Regional Marketing Manager
1 week ago
Splunk Inc Florida, United StatesSplunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out ...
-
Marketing Campaign Manager
4 days ago
First Horizon Bank Florida, United States Full timeSummary · Provide strategic counsel and support to business lines through development of strategies and programs for promoting company products, community awareness and/or the enhancement of the Customer Experience. Works under minimum supervision with focus on national programs ...
-
Marketing And Public Relations Manager
4 days ago
John Bell Construction Florida, United StatesJob Title: Marketing & Public Relations Manager · John Bell Construction, Inc. is seeking a talented and motivated creative, marketing, and public relations professional to lead our company's Marketing & Social Media Department. This is a fantastic opportunity for a professional ...
-
Senior Marketing Insights Manager
3 weeks ago
Trulieve Florida, United StatesSenior Marketing Insights Manager · Department: Marketing · Reports to: Florida State Director · FLSA Status: Exempt · Location: Remote/ Travel to FL · Role Summary: · Trulieve is in search of a Senior Marketing Insights Manager that can analyze all aspects of the marketing funn ...
-
Retail Marketing Operations Manager
2 weeks ago
Lithia & Driveway Florida, United States Full timeDealership: · L0021 LAD Advertising Manager, Retail Marketing Operations · The Manager, Retail Marketing Operations leads marketing strategy for approximately 15 Lithia auto dealerships with the goal of driving traffic and earning customers for life. This person serves as the ...
-
Manager - Channel Marketing
3 weeks ago
Genetec Florida, United States Full timeYour team's dynamic: · Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are looking for a Manager, North America Channel Marketing to join our regional marketing team. Report ...
-
R0011795 Marketing Manager
4 weeks ago
Construction Jobs Inc Florida, United States OTHERWe trust that as a Marketing Manager you will: (responsibilities) · Lead overall management, coordination and execution of assigned marketing activities for Florida area divisions based on overall regional strategy, plan and direction. · Act as local marketing expert and leader i ...
-
Front Desk Manager
2 weeks ago
Blue Vista Motor Lodge Florida, United States**Job Purpose**: · **Company Profile**: · **Qualifications and Experience**: · Bachelor's degree preferred but not required · Minimum of 2 years' experience in a combination of: · - Hospitality or Related Industry Management · - Customer Service · - Business Operations · - Sales ...
-
FIS Florida, United States Experienced (relevant combo of work and education)Position Type : · Full time Type Of Hire : · Experienced (relevant combo of work and education) Education Desired : · Bachelor of Business Administration Travel Percentage : · % Job Description · Are you ready to unleash your full potential? We're looking for people ...
-
Territory Marketing Manager ; Valdosta, GA
2 weeks ago
Criterion Executive Search Florida, United StatesTerritory Marketing Representative - North Florida / GA · Join our nationally recognized P&C insurance carrier as a Territory Marketing Rep, managing smaller to middle-tier agencies within the North Florida & South Georgia region. This role offers exceptional upward mobility for ...
-
Organizational Talent
1 week ago
Emerald Enterprises Florida, United StatesFor over 50 years, we have been one of the leading providers of prefabricated bathrooms in Germany. · Whether it's a student dormitory, nursing facility, or 4-star hotel - we plan and realize complete bathrooms according to customer requirements. Our clients include construction ...
-
Sr Director Performance Marketing
3 weeks ago
Forsyth Barnes Florida, United StatesJob Title: Sr Director Performance Marketing · Location: Remote (With travel once a month to Florida) · Industry: Consumer · Salary: Up to $200,000 + Equity + Benefits · Company Overview: · Forsyth Barnes are working with a rapidly growing consumer business within the travel sect ...
-
Senior Analyst Marketing Operations
6 days ago
Norwegian Cruise Line Holdings Ltd. Florida, United StatesJOB SUMMARY: Responsible for the planning, execution, and analytics of Marketing teams and campaigns across the 3 NCLH brands. Drive process efficiencies and maximize the effectiveness of a key marketing channel for the business. · DUTIES & RESPONSIBILITIES: · Manage the day-to-d ...
-
Digital Marketing Specialist
3 weeks ago
Trulieve Florida, United StatesDigital Marketing Specialist - REMOTE · Department: Marketing · Reporting to: Digital Marketing Manager · Location: Remote Florida Required · Type: Entry/early Mid-Level (2-3 years experience required) · Position Summary: · This position will report to the SE Digital Marketing Ma ...
-
Marketing Assistant
3 days ago
Teak Isle Manufacturing Florida, United StatesPosition summary: As a Marketing Assistant, you will play a crucial role in supporting our marketing and sales teams. You will support marketing and sales initiatives, such as (but not limited to) marketing asset creation, website content management, campaign management, trade sh ...
Digital Marketing Manager - Florida, United States - LIFE SURGE™️
Description
Job Title: Digital Marketing Manager
Employment Type: Full Time, in-office only. 40 hours/week.
Location: Palmetto, FL
Reports to: Chief Marketing Officer
FLSA Status: Non-Exempt
Who We Are:
LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company
Opportunity:
We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team and take charge of our paid advertising efforts at Life Surge. You will play a pivotal role in driving brand awareness, demand generation, and ticket sales for our 20+ events held nationwide. This role is excellent for someone with an artistic eye and experience managing advertising budgets on a wide-scale.
Responsibilities:
Qualifications:
Job Benefits:
If you are a results-driven digital advertising expert with a passion for event marketing and a proven track record of driving sales through digital channels, we invite you to apply for this exciting opportunity to make a significant impact on our organization's growth and success.
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
