- Understand and implement sample preparation solutions strategy and roadmap product marketing in relation to the greater Waters portfolio and strategy.
- Work closely with market segments, portfolio owners and scientific teams to complete the sample preparation product marketing roadmap and to drive innovation.
- Work closely with marketing communications, market segments, portfolio owners and scientific teams on content generation to fulfill marketing strategy campaigns.
- Generate personas, value propositions and positioning for key areas of responsibility.
- Develop comprehensive marketing requirements based off voice of the customer and work cross functionally with strategic teams to generate cases that aid in the justification and prioritization of new products or improvements.
- Leverage significant industry and domain expertise to drive strategic decision-making regarding go-to-market strategies for current and new products including, but not limited to foundational messaging and materials, target market prioritization/segmentation, sales plays, account- or segment-based messaging/engagement strategies,
- Maintain competitive intelligence and develop appropriate and timely responses for internal and external audiences.
- Acts as a subject matter authority for the responsible product line.
- Minimum BS in a Science, Chemistry preferrred
- Minimum of 5 years experience in product management, and business development or other customer-facing role in a technology domain.
- Experience in the small molecule pharmaceutical industry, CXO, ideally bioanalysis or F&E.
- Experience with developing 'Go-to-Market' product strategies is highly desirable.
- Proven track record to influence cross-functional teams without formal authority.
- Outstanding written and oral communication skills.
- Outstanding organization and proactive problem-solving skills.
- Outstanding social skills. #Li-Hybrid
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Senior Product Marketing Manager - Milford, United States - Waters
Description
Overview:
As a Senior Product Marketing Manager, you will be responsible for the commercialization and sustaining marketing activities for the sample preparation portfolio segment of the Consumables and Lab Automation Business Unit. Attention to detail, along with the ability to grasp and translate technical capabilities into benefits, is essential. Reporting to the Senior Director, Sample Preparation Portfolio, the Senior Product Marketing Manager is a highly visible, global role that must lead through influence with several cross-functional teams across the entire Waters Division.
A self-directed, highly motivated individual with strong business sense as well as technical and market knowledge would be ideal for this position. Domestic and international travel of up to 30% is required.
Responsibilities:Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. Were the problem solvers and innovators that arent afraid to take risks to transform the world of human health and well-being. Were all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.
Key Words:Product marketing, chemistry, chromatography, mass spectrometry, MS, small molecule pharmaceutical, product management, sample preparation, vials, plates, sample handling
Senior Product Marketing Manager professionals in Milford
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Katie Manning
Aspiring Marketer & Designer