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    Marketing Manager - Orlando, United States - Pacifica Continental

    Pacifica Continental
    Pacifica Continental Orlando, United States

    3 weeks ago

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    Description
    Marketing Manager
    Orlando, FL
    Our client is a perishable goods manufacturing company with a strong presence in North America.
    As a result of their strong growth, they are currently looking for a solid Marketing Manager in Orlando.

    You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.

    Main responsibilities:
    • Conduct research to understand market trends, customer needs, and competitor activities in the industry.
    • Develop marketing strategies and plans to promote the company's products.
    • Develop branding strategies to differentiate the company's products from competitors.
    • Create and implement advertising campaigns across various channels such as print, online, and social media.
    • Coordinate promotional events and sponsorships to increase brand visibility.
    • Manage the company's online presence, including the website and social media platforms.
    • Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
    • Collaborate with the sales team to develop marketing materials that support their efforts.
    • Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers.
    • Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
    • Develop and maintain strong relationships with key customers and partners.
    • Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.
    Profile:
    • Proven experience within the perishable goods industry.
    • Demonstrated history of marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
    • Outstanding communication, persuasive, and negotiation skills.
    Location: Orlando, FL - remote position with regular business trips in the region.

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