Manager, Marketing Analytics - Orlando, United States - Universal Orlando

Universal Orlando Orlando, United States

3 weeks ago

Description

Universal Orlando Resort believes in in-person collaboration for success. Most Team Members work in a hybrid capacity, contributing from the workplace at least three days per week. Some roles may require full-time on-site presence. Limited remote opportunities may be available in specific departments. You will learn more about this during the recruitment process.

JOB DESCRIPTION:

Leads the development of actionable insights and analyses in marketing optimization and guest journey. Utilizes findings from marketing mix modeling, attribution models, and consumer insights. Provides strategic recommendations to key stakeholders. Guides the marketing strategy to enhance the guest experience at Universal Orlando. Collaborates with stakeholders to drive insights aligned with business goals.

The ideal candidate should have an analytical background in Marketing, with experience in:

Cross-channel attribution
Marketing mix modeling
Attribution modeling
Regression analysis
Agent-based modeling
Forecasting
Sensitivity analysis
Marketing optimization

MAJOR RESPONSIBILITIES:

ANALYTICS

Focuses on optimizing Marketing efforts across paid, owned, and earned media. Identifies key areas for campaigns, attractions, and events.
Manages the Cross-channel Attribution platform, leveraging marketing mix modeling and attribution insights.
Utilizes insights to provide strategic recommendations.
Generates actionable insights from Cross-channel Attribution for optimization and targeting.
Advocates for optimization strategies across channels.
Develops measurement plans for performance evaluation.
Analyzes marketing impact on customer behavior.

STRATEGY & INTEGRATION

Guides annual and seasonal marketing strategies for the Omni-channel guest experience.
Partners with stakeholders to drive marketing insights aligned with business goals.
Identifies best practices to solve marketing challenges.
Ensures alignment of marketing insights with strategic plans.
Identifies process gaps and initiates problem-solving.

EDUCATION:

Bachelor's degree required in fields like Marketing, Business, Analytics, or Data Science. MBA preferred.

EXPERIENCE:

7+ years digital marketing analytics experience required.
Experience in cross-channel analytics and business consulting.
Expertise in marketing integration.
Experience leading analytics projects with significant impact.
Cross-functional expertise in marketing analytics.
Experience leveraging insights for strategic recommendations.
Ability to present recommendations to leadership.
Strong analytical and problem-solving skills.
Ability to meet performance targets.

Experience in the following areas beneficial:

Travel & Resort Industry
Digital Marketing & Analytics
Marketing Analytics
Business Intelligence Reporting
Marketing Mix Models
Attribution modeling
CRM Execution
Management Consulting
Competitive Analysis

Your talent, skills, and experience will be rewarded with a competitive compensation package.

Universal is an equal opportunity employer. EOE

Marketing Analytics Manager

1 week ago

NBCUniversal Orlando, United States

Universal Orlando Resort believes in-person collaboration is key to our success. Most of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportu ...
Senior Manager, Marketing Analytics

1 week ago

Universal Orlando Resort Orlando, United States

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are al ...
Manager, Marketing Analytics

3 weeks ago

NBCUniversal Orlando, United States

Universal Orlando Resort believes in-person collaboration is key to our success. Most of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportu ...
Manager, Marketing Analytics

3 weeks ago

Universal Orlando Orlando, United States

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportu ...
Internship – Marketing Analytics

3 days ago

NBC Universal Orlando, United States Paid Work

Universal Destinations & Experiences Internship Program: · Applications Close: June 28th, 2024, at 11:55PM ET. Submit your application as soon as possible – don't delay · Spring 2025 Program Dates: Approximately January 2025 – April 2025 JOB SUMMARY: · As part of the Cross Chan ...
Sr Marketing Analytics Manager Chewy Dania Beach, FL

6 days ago

Growth Marketer Orlando, United States

We are looking for a · Senior Marketing Analytics Manager · for our Marketing Science team in Dania Beach, FL. The role offers a great opportunity for professional growth with the leading online pet retailer in the US. With access to a wide variety of data across the organizati ...
Executive Interviewer/ Market Researcher-Germany

2 weeks ago

SilverTech Orlando, United States

Job Title: Executive Interviewer/ Market Researcher · Location: Orlando, FL (or other location with language proficiency in the country) · Position Type: Contractor · COALITION GREENWICH: · Coalition Greenwich is a leading provider of analytics and business intelligence for the f ...
Head of Marketing

1 day ago

MarketPro Orlando, United States

MarketPro has partnered with one of the nation's top ten developers in search of their next Head of Marketing. Since its inception in 2018, this company has become one of the top multifamily developers and builders in the Southeast U.S. The firm was ranked the fifth largest devel ...
Revenue Planning Regional Manager

3 weeks ago

Signature Aviation plc Orlando, United States

Job DescriptionSignature Aviation is a market leading global aviation services provider with over 220 locations and 6,000 employees worldwide. Eligible team members enjoy a wide array of benefits including health and welfare options, generous 401k match, paid time off, tuition as ...
Integration Analyst

3 weeks ago

4 Corner Resources Orlando, United States

4 Corner Resources is seeking a digital analytics integration analyst to manage the full integration lifecycle of various analytics tools. This individual will act as a liaison between business and technical stakeholders, developing and documenting technical analytics requirement ...
Social Media Marketing Specialist

1 week ago

CashRepublic Orlando, United States

Job Description: · This role will require exceptional planning, executing, and overseeing of social media marketing, campaigns and email message streams in order to grow our followership and subscribers, nurture leads, build community and drive revenue through well-planned and t ...
Revenue Planning Regional Manager

2 weeks ago

Signature Aviation Orlando, United States Full time

Signature Aviation is a market leading global aviation services provider with over 220 locations and 6,000 employees worldwide. Eligible team members enjoy a wide array of benefits including health and welfare options, generous 401k match, paid time off, tuition assistance, and l ...
Digital Marketing Manager

2 weeks ago

Kavaliro Orlando, United States

Job Description: Senior Digital Marketing Manager · Overview · We are looking for a seasoned Senior Digital Marketing Manager to oversee and execute digital email and SMS marketing campaigns for both Direct-to-Consumer (DTC) and Direct-to-Practitioner (DTP) channels. The ideal c ...
Digital Marketing Specialist

3 weeks ago

Omicron Media Orlando, United States

Top 3 reasons our employees love working at Omicron: · We build cutting-edge technology that is literally changing how the world consumes online content. · We get to collaborate with really smart, interesting people every day. · Omicron rewards its teams with fun monthly events. ...
Sales/Marking

2 days ago

Apex Brokers Orlando, United States Full time

```html · Job Opening at ALLSTATE DEBT: Sales/Marketing Specialist · Job Description · ALLSTATE DEBT, a distinguished leader in the financial services industry, is excited to announce a vacancy in our team for a dedicated Sales/Marketing Specialist. This position is perfect for i ...
Vice President of Sales

3 weeks ago

VaxCare Orlando, United States

If you enjoy stale, bureaucratic healthcare organizations whose evolution follows the timing of Haley Comet's orbit, then this job is not for you. · If you enjoy pretending to sell a healthcare solution as unique when deep down inside you know it is a commodity, then this job is ...
Senior Developer of Digital Growth

4 days ago

Travel + Leisure Co. Orlando, United States Full time

We Put the World on Vacation · At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Re ...
Senior Revenue Management Analyst

3 weeks ago

Spelman College Orlando, United States

The Revenue Management team's primary focus is maximizing revenue for the Hertz portfolio of brands. Senior Analysts use analytical models, algorithms, and tools to evaluate demand, understand fleet availability, and respond to changes in the pricing environment. They must become ...
Product Marketing Coordinator

2 days ago

Malibu Events Promotions Orlando, United States

We are looking to hire a Product Marketing Coordinator to join our team. As the Product Marketing Coordinator, you will be responsible for providing day-to-date marketing and administrative support for the Campaign Management Team. Help the team determining the most marketable fe ...
Entry Level Marketing Coordinator

2 weeks ago

Fresh Form Draft Orlando, United States Full time

Hype Tier is a dynamic and innovative social media marketing agency dedicated to elevating your online presence. With a passion for creativity and a commitment to results, we specialize in crafting data-driven strategies that resonate with your audience and drive growth. · We are ...