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    Digital Marketing Manager - Orlando, United States - Kavaliro

    Kavaliro
    Kavaliro Orlando, United States

    3 weeks ago

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    Description

    Job Description: Senior Digital Marketing Manager

    Overview

    We are looking for a seasoned Senior Digital Marketing Manager to oversee and execute digital email and SMS marketing campaigns for both Direct-to-Consumer (DTC) and Direct-to-Practitioner (DTP) channels. The ideal candidate will ensure campaign consistency and optimization, driving customer engagement and retention.

    Essential Job Functions

    • Campaign Management: Supervise performance, social, and creative teams to manage and execute digital email and SMS marketing campaigns.
    • Campaign Execution: Create, proof, launch, track, analyze, monitor, and report on various outbound marketing campaigns.
    • Performance Analysis: Analyze and report on campaign performance to enhance customer engagement and retention.
    • Optimization: Utilize campaign content, segmentation, and targeting to improve Objectives and Key Results (OKRs).
    • A/B Testing: Conduct A/B testing on content, email templates, landing pages, subject lines, timing, and offers to boost conversion rates and revenue.
    • Market Awareness: Stay informed about digital marketing trends and recommend updates to align with organizational objectives.
    • Trend Following: Keep the company at the forefront of digital and email media trends.
    • Budget Adherence: Ensure projects and departmental milestones and goals are met within approved budgets.
    • Additional Duties: Perform other duties as assigned.

    Knowledge, Skills, and Abilities Required

    • Platform Proficiency: Experience with digital marketing platforms such as HubSpot, Klaviyo, SAP, Shopify, Meta, Google Analytics, etc.
    • Organizational Skills: Excellent organization skills and attention to detail.
    • Problem-Solving: Strong problem-solving and strategic thinking abilities.
    • Work Ethic: Highly motivated with an energetic work ethic.
    • Independence: Ability to work independently in a fast-paced, deadline-driven environment.
    • Communication: Excellent written and verbal communication skills.
    • Time Management: Strong organizational and time management skills.
    • Analytical Skills: Ability to analyze and interpret sales, website, and social media statistics.
    • Digital Marketing Knowledge: Understanding of SEO, email marketing, lead generation, and other digital marketing methods.

    Minimum Qualifications

    • Experience: 5-10+ years in digital marketing, with at least 2-3 years managing a team.
    • Education: Bachelor's Degree in Business, Marketing, or a related field.
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