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    Manager, Brand Strategy - Los Angeles, CA, United States - Tubi Tv

    Tubi Tv
    Tubi Tv Los Angeles, CA, United States

    4 weeks ago

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    Description

    The Opportunity:

    Tubi is the #1 AVOD player and most watched free ad-supported TV streaming service in the U.S. powered by a work culture focused on high performance and continuous improvement. This is an incredible opportunity to shape the future of our award-winning and zeitgeist shifting marketing strategy, which won five Cannes Lions in 2023.

    The Role:

    In this role, you will report to the Director of Brand Strategy and Operations, and help guide Tubi's brand strategy. You will identify insights and synthesize them into innovative marketing strategies, partnering with internal and external teams to transform briefs into creative ideas, and support long-range planning of the brand.

    Responsibilities:

    • Guide long-range planning for the brand by contextualizing the landscape through:
      • Competitive analysis in category (positioning, strategic efficacy, green space analysis)
      • Audience trends and psychographics (in partnership with Marketing Research and Insights)
      • Marketing innovation opportunities
    • Develop sharp and actionable strategic briefs that can spark campaigns for both B2C and B2B audiences.
    • Collaborate with cross-functional teams to ensure external facing narratives and messaging align with Tubi's brand.
    • Rigorously evaluate brand performance against KPIs and market research to identify what we should keep, stop, and start for future marketing efforts.
    • Spot the difference between an observation and insight.
    • Distill Marketing and Communications programs into concise narratives as to how they align to brand northstars.

    Requirements:

    • 5-8 years of brand management or strategy experience including developing briefs for large 360 campaigns.
    • Proven track record of managing agency relationships to maximize quality of strategy and concepting.
    • Experience with user research and brand lift studies and development.
    • Excellent written communication skills.
    • Expert deck making and presentation skills, able to make the complex simple and easy to understand.
    • Customer-obsessed with limitless curiosity about our audiences within the context of the ever-evolving cultural landscape.
    • Strategic thought partner and strong team player able to influence without authority.

    #LI-SL1

    #J-18808-Ljbffr
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