Director Brand Strategy - Studio City, United States - CBS Television Stations

CBS Television Stations
CBS Television Stations
Verified Company
Studio City, United States

2 weeks ago

Mark Lane

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Mark Lane

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Description
KCBS - KCAL, CBS News Los Angeles is in search for a Director of Brand Strategy.

Reporting to the President & General Manager, this role will be responsible for managing a clear daily brand strategy for the CBS News and Stations' Los Angeles properties.

The Director of Brand Strategy will work closely with the news leadership team to develop and deploy strategic external and internal marketing campaigns across all platforms, including linear, digital and streaming.


Responsibilities:


  • Lead all aspects of and develop all creative marketing campaigns for all media, including television, radio, digital, print and outofhome.
  • Ensure alignment of brand to content and mission.
  • Manage and guide a team of producers and writers in the timely development and launch of all marketing campaigns.
  • Work closely with Ad Agency partner to efficiently deploy campaigns in support of breaking news and planned events.
  • Infuse metrics to track brand health internally and externally.
  • Interpret and translate research insights that powers the brand and informs advertising strategies.
  • Ensure alignment of brand attributes to CBS News and Station core brand tenets.
  • Lead and manage with sound principles and values that feed wellbeing, encourage growth and cultivate as sense of community among employees.
  • A minimum hybrid work schedule.
  • Understanding and familiarity with union collective bargaining agreements.
  • Ability to communicate and present concepts in a clear and engaging way.
  • A champion of brand through content, culture and community.
  • Have an attention to detail, tone and style.
  • Thoughtful, inquisitive, dedicated to public service, and a fan of local news.

Requirements & Education:


  • Preferred Bachelor's degree in Mass Media, Communications, Marketing, or Advertising.
  • Preferred minimum 7 years of experience in leadership, promotion, and production.

ADDITIONAL INFORMATION

Hiring Salary Range:
$175, ,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies.

Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

This position is bonus eligible.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off.

From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.

Paramount is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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