- Lead all aspects of and develop all creative marketing campaigns for all media, including television, radio, digital, print and out-of-home.
- Ensure alignment of brand to content and mission.
- Manage and guide a team of producers and writers in the timely development and launch of all marketing campaigns.
- Work closely with Ad Agency partner to efficiently deploy campaigns in support of breaking news and planned events.
- Infuse metrics to track brand health internally and externally.
- Interpret and translate research insights that powers the brand and informs advertising strategies.
- Ensure alignment of brand attributes to CBS News and Station core brand tenets.
- Lead and manage with sound principles and values that feed well-being, encourage growth and cultivate as sense of community among employees.
- A minimum hybrid work schedule.
- Understanding and familiarity with union collective bargaining agreements.
- Ability to communicate and present concepts in a clear and engaging way.
- A champion of brand through content, culture and community.
- Have an attention to detail, tone and style.
- Thoughtful, inquisitive, dedicated to public service, and a fan of local news.
- Preferred Bachelor's degree in Mass Media, Communications, Marketing, or Advertising.
- Preferred minimum 7 years of experience in leadership, promotion, and production.
-
Director Brand Strategy
2 weeks ago
CBS Television Stations Studio City, United StatesKCBS - KCAL, CBS News Los Angeles is in search for a Director of Brand Strategy. Reporting to the President & General Manager, this role will be responsible for managing a clear daily brand strategy for the CBS News and Stations' Los Angeles properties. The Director of Brand Stra ...
-
Manager, Brand Strategy
3 weeks ago
Tubi Tv Los Angeles, CA, United StatesThe Opportunity: · Tubi is the #1 AVOD player and most watched free ad-supported TV streaming service in the U.S. powered by a work culture focused on high performance and continuous improvement. This is an incredible opportunity to shape the future of our award-winning and zeit ...
-
Brand Strategy Director
10 hours ago
CPS Los Angeles, United StatesPosted: · 05/24/2024 · Industry: · Advertising · Job Number: · SK · Pay Rate: · $130,000 - $150,000 · Remote Friendly: · Experience: · 8+ year's creative agency experience · Job Description · Highly creative and respected advertising agency seeking a · Strategy Direct ...
-
Manager, Brand Strategy
2 weeks ago
Tubi Los Angeles, United StatesJoin Tubi ), Fox Corporation's premium ad-supported video-on-demand (AVOD) streaming service leading the charge in making entertainment accessible to all. With over 200,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sp ...
-
Manager, Brand Strategy
2 weeks ago
AEG El Segundo, United StatesJob Title: Manager, Brand Strategy · Department: Marketing · Reports to: Vice President, Communications & Marketing · Collaboration: Daily collaboration with Integrated Marketing, Marketing Operations and Creative and Content; Regular collaboration with leaders across the orga ...
-
Associate, Brand Strategy STARZ
3 weeks ago
Canvas Construction Los Angeles, United StatesCanvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. · Named "Most Innovative Agency" by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for b ...
-
VP, Brand Strategy Director
2 weeks ago
Quigley-Simpson Los Angeles, United StatesJob Description · Job DescriptionSummary: · The VP, Brand Strategy Director is a visionary and strategic leader who is passionate about building brand equity and driving consumer demand. This role demands a forward-thinking strategist who partners effectively with Creative and Me ...
-
Brand & Product Strategy Sr. Associate
2 weeks ago
Dr. Squatch Los Angeles, United StatesJob Description · Job DescriptionWhy We Exist and What We Do: · At Dr. Squatch ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching ...
-
Vice President, Strategy
2 weeks ago
CBS Studio City, United States**Overview & Responsibilities**: · CBS Digital, a division of Paramount Global, is the world's largest publisher of premium digital content and a perennial top 10 Internet company. CBS Digital's brands span popular categories like technology, entertainment, sports, news and gamin ...
-
Svp, Talent Engagement and Strategy
2 weeks ago
Hallmark Media United States Llc Studio City, United States**SUMMARY** · The SVP of Talent Engagement and Strategy will act as an advisor to senior leadership, guiding and providing talent strategy on how best to support the company's talent objectives. This is a cross-functional role that works with every department and serves as a liai ...
-
Assistant Manager
3 weeks ago
Pacific Dental Services Studio City, United States: · Overview: · The role of the Assistant Operations Manager is to assist the Operations Manager in achieving the financial performance and revenue growth strategy for their assigned location(s). The Assistant Manager works with their Operations Manager to understand and leverage ...
-
Director, Future News
2 weeks ago
CBS Television Stations Studio City, United StatesKCAL, CBS News Los Angeles is in search of a creative, dynamic and organized individual to lead our Future News team. In this role, you will report directly to the VP's of News and oversee all investigative, consumer, community, guest bookings and character driven-storytelling co ...
-
Mgr, Franchise Strategy Live Action Tv
3 weeks ago
NBCUniversal Universal City, United States**Company Description** Company Description** · NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operat ...
-
Director, Social
3 weeks ago
NBCUniversal Universal City, United States**Company Description** · We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC N ...
-
Vp, Marketing
1 week ago
NBCUniversal Universal City, United States**Company Description** · We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC N ...
-
Executive Producer
2 weeks ago
NBCUniversal Universal City, United States**Company Description** · We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC N ...
-
Director, Film Planning
3 weeks ago
NBCUniversal Universal City, United States**Company Description** · We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC N ...
-
Manager, Integrated Marketing
3 weeks ago
NBCUniversal Universal City, United States**Company Description** · We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC N ...
-
Coordinator, Social Media
1 week ago
Hallmark Media United States Llc Studio City, United States**SUMMARY** · The Coordinator, Social Media will support Social Marketing initiatives through creating and gathering compelling content, assets, and graphics for all segments and platforms of our Social Media presence. Responsible for writing post/tweet copy to go with created as ...
-
Manager, Business Strategy
3 weeks ago
NBCUniversal Universal City, United States**Company Description** · We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC N ...
Director Brand Strategy - Studio City, United States - Paramount Unified School District
Description
KCBS - KCAL, CBS News Los Angeles is in search for a Director of Brand Strategy. Reporting to the President & General Manager, this role will be responsible for managing a clear daily brand strategy for the CBS News and Stations' Los Angeles properties. The Director of Brand Strategy will work closely with the news leadership team to develop and deploy strategic external and internal marketing campaigns across all platforms, including linear, digital and streaming.
Responsibilities:
Organizations that wish to receive job vacancy notices from this posting's television station should contact
ADDITIONAL INFORMATION
Hiring Salary Range: $175, ,
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.
