Social Media Manager - Los Angeles, United States - Hawaiian Host Group

Hawaiian Host Group

Verified Company

Los Angeles, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Are you known for exceeding expectations? Do you embrace the Spirit of Hawai'i? Then please keep reading because we're looking for people like you at Hawaiian Host Group.

Who are we? Hawaiian Host Group (HHG) is a leading Hawai'ibased consumer goods company with a portfolio of brands that includes Hawaiian Host, Mauna Loa, MacFarms, KOHO, and Kapua Orchards. Sold in over 23 countries, HHG produces a suite of products ranging from flavored macadamia nuts to artisan chocolates, and macadamia milkbased ice cream. Our dedicated team of Hosts of Hawai'i is spread across our headquarters in Honolulu and offices in Hilo, Kona, Los Angeles, and Tokyo. HHG has 3 manufacturing plants in Hawai'i, as well as the state's largest single macadamia farm._
We are an excited team of people that all have one vision in common: sharing the Spirit of Hawai'i with the world. Expect camaraderie, product tastings, and other (virtual and inperson) events that make our culture unique. And more importantly, know that your work contributes to our purpose; to make the Islands' future flourish. We do this through our Takitani foundation that grants scholarships to deserving local students, our solar farm on the Big Island, and other social & environmental initiatives._
That's enough about us for now, we'd love to learn more about you. Read the job description below and let us know if you're interested. We can't wait to meet you_

***: As the Social Media Manager, reporting to the Senior Director of Marketing - Mauna Loa, you will be responsible for devising strategies and creating content for all social media channels representing our consumer brands, Hawaiian Host and Mauna Loa. Your role involves ensuring that each brand's short and long-term goals are reflected and supported across these platforms. Furthermore, you will lead the planning and implementation of diverse initiatives, manage community engagement activities, and coordinate influencer programs.

ESSENTIAL FUNCTIONS:

-
Strategy Development:

Develop and execute comprehensive social media strategies tailored to meet the unique goals of each brand, leveraging datadriven insights to optimize engagement on platforms including, but not limited to: Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn.
Collaborate closely with the marketing team to ensure synergy between social media activities and broader marketing campaigns and initiatives.
Monitor social media trends, competitor activities, and industry developments to identify opportunities for campaign optimization and stay ahead of emerging trends.
Remain current with evolving social media best practices, algorithms, and platform updates to optimize content strategies and ensure compliance with platform guidelines.
Adapt initiatives swiftly in response to platform changes and provide strategic guidance on new and emerging platforms to maintain brand relevance and reach.

- **Content and Influencer Program Management**:

Develop and maintain monthly content calendars encompassing planning, scheduling, daily publishing, and community management.
Take the lead in asset creation, including collaborating with brands during brainstorming sessions, and managing external partners such as photographers, videographers, and content creators.
Establish and nurture influencer relationships, both paid and earned, ensuring impactful and efficient programs. Manage daytoday operations like seeding relationships or sending mailers and remain agile to capitalize on emerging opportunities.
Manage and execute giveaways and promotional contests to boost engagement and brand visibility.
Initiate partnership proposals with other brands to foster follower growth and expand brand reach.
Collaborate with brand teams to brainstorm earned/owned strategies, including PR opportunities, aimed at amplifying brand awareness.
Develop and maintain a performance scorecard aligned with the objectives of each brand.
Oversee the social media budget across both brands, ensuring optimal allocation of resources for maximum impact.

- **Community Engagement/Management**:

Monitor and analyze user
generated content and online discussions pertaining to our brand, offering insights and recommendations for brand reputation management, and enhancing customer relationships.
Actively engage with online communities by promptly and professionally responding to comments, messages, and inquiries, collaborating closely with our customer support and marketing teams to ensure cohesive communication and brand representation.

OTHER RESPONSIBILITIES:

Exemplify adherence to company policies and procedures while consistently upholding high standards in all responsibilities.
Fulfill any additional duties as assigned, demonstrating flexibility and a proactive approach to meeting organizational needs.
Attendance to events/tradeshows is required for this position. These events/tradeshows may requir