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    Partner Marketing Analyst - Boise, United States - Idaho State Job Bank

    Idaho State Job Bank
    Idaho State Job Bank Boise, United States

    3 weeks ago

    Idaho State Job Bank background
    Description


    Partner Marketing Analyst at American Express Global Business Travel in Boise, Idaho, United States Job Description Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry.

    We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

    Ready to explore a career path? Start your journey. We are seeking an investigative and diagnostic Partner Marketing Analyst to join our collaborative performance marketing team.

    In this role, you will be giving to the overall partnership go-to-market strategy and management frameworks, including the responsibilities for analyzing and optimizing partner channel programs in supervising performance and assisting in delivering successful partnership campaigns to achieve mutual business goals.

    The candidate will work with internal and external channel partners, requiring strong organizational communication skills.


    Key Responsibilities:
    + Performance Analysis :
    Supervise and evaluate the performance of partner marketing initiatives to drive lead generation, including co-marketing and bi-directional campaigns, local/regional events, and promotions/offers

    + Data Insights:

    Collect and analyze data from partner campaigns to provide insights into the efficiency of marketing strategies and identify areas for improvement at the campaign and operational levels

    + ROI Tracking:

    Calculate and report on the return on investment (ROI) of partner marketing activities to demonstration the value of partnerships.

    KPIs will include, but not limited to, lead volume, wins, and revenue.


    • Partner Engagement:
    Work closely with partner account owners to nurture relationships, align marketing efforts, and collaborate on joint or bi-directional marketing campaigns

    + Marketing Collateral:

    Coordinate the development and distribution of marketing materials and assets to partners, ensuring brand consistency and quality

    + Reporting:

    Generate regular reports and dashboards to communicate key performance metrics and insights to both internal stakeholders and partner organizations

    + Operations:

    Support partner account owners with back-end operations in delivering accurate portfolio KPIs. The ability to track at the marketing campaign level a plus.


    • Commercial Field Enablement:
    Participate in training and field engagement activities to ensure strong internal participation and engagement

    + Partner Enablement:

    Support partner account owners in providing partners with onboarding resources to To view full details and how to apply, please login or create a Job Seeker account
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