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    Senior Product Marketing Manager - Salt Lake City, United States - NICE

    NICE
    NICE Salt Lake City, United States

    Found in: Lensa US 4 C2 - 5 days ago

    Default job background
    Description

    NICECustomer Experience Analytics (CEA)

    Senior Product Marketing Manager

    Location

    :

    Hoboken, Atlanta, Denver, Salt Lake City or Richardson

    Full-Time, Exempt

    Description

    Senior Product Marketing Manager

    If you are interested in working on a fun and

    dedicated

    team that enjoys being agile and working together to win,

    this

    your

    chance to be part of something BIG

    Adoption of AI and analytics in the

    contact center

    is growing at a rapid clip,

    with
    NICEat the forefront with Enlighten for CX AI.

    In fact,

    in Q4 2024

    Enlighten

    booking

    grew

    375

    %.

    Further,

    the

    contact center

    market

    is still in

    the

    early stages

    of moving to the cloud

    (

    ~

    20% penetration vs. 60% of CRM) – and
    NICE
    CXone

    is

    grow

    ing

    at record levels

    per

    the rapid adoption of the world's leadin

    g cloud native CX solution.


    NICE
    cloud growth is the highest in our industry and on a much larger scale,

    showcasing

    our accelerating market share expansion.

    In this role, y

    ou

    will

    spearhead

    product

    marketing

    for

    a select number of


    CEA
    (Customer Experience Analytics)

    offering

    s. Responsibilities

    includ

    e

    developing

    positioning and messaging for

    product

    releases

    ;

    creating

    ,

    collaborating

    , and implementing

    sales enablement

    materials and programs

    ;

    delivering

    thought leadership

    to drive awareness, interest, and

    demand

    ; and evangelizing the business benefits of
    NICEAI and Analytics innovations

    .

    This position requires

    collaboration

    across
    NICE
    with

    corporate marketing

    ,

    product marketing

    ,

    and

    sales teams

    , and

    an ability to prioritize, develop, and execute

    –

    hand in hand with


    CEA
    product, pre-sales,

    sales

    , and customer success

    –

    effective programs that drive the adoption of


    CEA
    AI and Analytics solutions.

    This

    role

    includes, but it not limited to, the

    following duties

    :

    Product

    r

    elease

    p

    ositioning,

    m

    essaging

    ,

    and

    s

    ales

    t

    raining

    Product

    ROI and

    use case development

    Sales

    e

    nablement

    c

    ontent

    and programs

    including promotional offers

    and sales contents / campaigns

    SKO program development, administration

    , and

    development and

    delivery of training

    T

    hought

    l

    eadership

    c

    ontent

    development and writing

    for a variety of demand gen

    and customer upsell / loyalty

    campaigns

    ,

    including

    eBooks

    ,

    whitepapers

    , blogs, webinar

    s

    ,

    and events –

    often in

    p

    artnership with

    a

    nalysts

    and influencers

    Analyst Relations briefings

    , and highly precise and technical

    RFI submission

    s

    Customer

    Intelligence activities in collaboration with
    NICECI team

    Customer case studies, win stories, use cases

    Customer s

    peaker

    r

    ecr

    uiting and

    c

    ollaboration for


    NICE
    Interactions

    To Land This Gig You'll Need:

    Experience in CCaaS market

    Familiarity with and passion for CX AI and Analytics, including both the technical and business come differentiators of
    NICEsolutions

    Current expertise or interest in developing deep subject matter expertise CX AI and Analytics, for the contact center and beyond

    A natural affinity with working with product management, pre-sales, and sales to support pipeline gen and help accelerate deals through the funnel

    The ability to translate product features into differentiating value propositions and leverage market, competitive, and customer knowledge into business outcome focused storylines and materials

    A bachelor's degree in business management, marketing or related field or equivalent work experience required

    6+ years of experience in software product marketing or product management

    Keen ability to prioritize, manage, track, and deliver multiple projects simultaneously on budget and deadline

    Outstanding written and verbal communication skills, and effective presentation capabilities

    Ability to work cross-functionally with peer group, senior leadership, and independently to achieve business goals including LoB, departmental, and individual KPIs

    Excellent influencing and consensus-building skills

    #J-18808-Ljbffr
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