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Regional Director of Sales and Marketing - Alpharetta, United States - Oaks Senior Living
Description
Job DescriptionJob Description
Position Summary:
The Regional Director of Sales and Marketing will work closely with the Vice President of Sales and Marketing and the Home office team to ensure the highest level of Sales and Marketing support is provided, financial wellbeing of each community is reached, and business goals are met in accordance with state and government regulations along with Oaks Senior Living, LLC policies and procedures.
The Regional Director of Sales and Marketing primary focus is to elevate Oaks sales, marketing and branding and providing hands-on support, guidance and coaching to all communities, with an emphasis on building and maintaining the culture established by the CEO of Oaks Senior Living, LLC.
Primary Responsibilities:
Review and approve all digital advertising campaigns & billing
Review and approve all social medial posts & blogs from Digital Marketing Agency
HubSpot Management and Email Campaign oversight
Review Website content and request updates to managing partner
Manage and update Google my Business & BING portals, content & respond to reviews
Manage community posted social media posts and respond to negative comments
Manage photography & video creation for each community
Marketing collateral design, updates and ordering
Assist CRD's and DOO's with print advertising campaigns
Review partnership results and new initiatives with Digital Marketing Agency
Approval of all advertising designs, promotional items and invoices from Design & Print Agency
Online chat & call center oversight
Competitive analysis for new market studies
Review each community's competitive analysis to evaluate and determine price increases
Support DOO's with new CRD interviews
Schedule training for new CRDs and ensure training is complete
Development and execution of ongoing sales training
Attend community census growth calls & monthly/quarterly CRD call
Assist with new community openings, Sales Trailer Set Up-signage, furnishing and décor, supplies, collateral.
Produce and distribute Press release for new projects & events
Coordinate Groundbreaking Ceremony for new projects
Manage organizational partnerships with referral agencies, monitor portal content, review lead quality, grow relationships, dispute move-ins
Manage and update CRM
Integrate PCC leads into HubSpot – monthly
Manage Corporate Sponsorships
Review each community's quarterly Marketing Plan
Other duties as assigned to the Regional Director of Sales and Marketing
Reports to:
Vice President of Sales and Marketing
Qualifications:
Knowledge Requirements:
State and Federal laws and regulations
Oaks Senior Living, LLC Policy and Procedures
Physical Job Requirements:
To fulfill job requirements, employee must be able to perform key physical task for extended periods of time. Proper body mechanics and safety measures as prescribed by Oaks Senior Living, LLC must be adhered to.
In a typical eight- hour day, employee may:
Sit up to eight hours a day
Support up to 70 pounds
Lift/carry up to 50 pounds
Frequently kneel, bend, and reach
Stand/walk up to eight hours a day
Frequently drive several hours a day
Frequently fly and travel when needed
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