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Content Marketing Coordinator - Yorba Linda, United States - Red Mallard
Description
Job DescriptionJob Description
Red Mallard is seeking an experienced content marketing coordinator who is ready to help a small but rapidly growing content marketing firm achieve its long-term goals.
The Content Marketing Coordinator is responsible for the consistent, timely, and accurate deployment of content on the web, on social media, and via email.
The position also has the opportunity to contribute to the company's data analytics and content strategies.This position is in-person at our office in Yorba Linda, with the potential for hybrid work with management approval.
Primary Duties:
Content Deployment
Publish/schedule/update
content to clients' websites using WordPress and other backend platforms.
Plan and schedule content to clients' social media channels, including Facebook,Twitter, Instagram and LinkedIn. This includes creating and managing the social media content calendar in collaboration with other team members.
Create, format and schedule e-newsletters using platforms such as Active Campaign. This includes planning what articles/content will be used for each client's email(s) each month.
Upload video content to Vimeo, Youtube, or other video platforms.
Create QR codes when needed.
Reporting
Create quarterly reports summarizing performance metrics for websites, social media, and email campaigns (Google Analytics, SEMRush, all social media analytics).
Digital Analytics ManagementUpdate Google My Business for Red Mallard and clients as needed.
Conduct site audits using SEMrush.
Conduct routine social media optimization. This includes checking/looking for appropriate social media hashtags to go with client posts on a monthly basis.
Support lead generation research using and other lead research tools.
Management
Use Asana to organize tasks for self and others within the organization as needed to support role.
Provide training to team members and or clients as needed.
Once established in the role, the successful candidate likely will have opportunities to delegate responsibilities to third-party vendors.
Qualifications
Minimum 3 years of coordinating content deployment across relevant platforms and channels.
Working familiarity with Active Campaign and WordPress.
Positivity, empathy, and compassion for others.
Detail-oriented approach to project management.
Proactive, collaborative, team-oriented approach to problem solving.
Bachelor's degree, ideally in marketing or a related field.
Excellent written and spoken communication skills.
An editorial eye for mistakes in written copy and design.
Skill with common business software applications (Microsoft Office, GSuite) and willingness to master new project management platforms.
The ideal candidate will have experience researching leads using
About Red Mallard
Red Mallard is a small content marketing company headquartered in Yorba Linda, California. We transform our clients' expertise into compelling content for the web and beyond. We strive to maintain a rare level of quality for clients with high expectations. Our clients include businesses
in manufacturing, construction, legal, accounting, property management, and technology.
Company Description Red Mallard is a content marketing firm headquartered in Yorba Linda, California. We transform our clients' expertise into compelling content for the web and beyond. We strive to maintain a rare level of quality for clients with high expectations. Empathy, collaboration, and an authentically family-friendly work environment are among our core values. Our clients include businesses in manufacturing, construction, legal, accounting, property management, technology, and higher education.
Company Description
Red Mallard is a content marketing firm headquartered in Yorba Linda, California. We transform our clients' expertise into compelling content for the web and beyond. We strive to maintain a rare level of quality for clients with high expectations. Empathy, collaboration, and an authentically family-friendly work environment are among our core values. Our clients include businesses in manufacturing, construction, legal, accounting, property management, technology, and higher education.
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