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    Marketing Director - Los Angeles, United States - SHOPLINE

    SHOPLINE
    SHOPLINE Los Angeles, United States

    3 weeks ago

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    Description

    Key Responsibilities:

    Strategic Leadership:
    Develop and implement comprehensive global marketing strategies to support sales channels and expand our market presence. Utilize analytical prowess and a data-driven approach to steer our marketing efforts towards measurable success.

    Collaboration and Communication:
    Build and maintain a culture of collaboration and open communication within regional teams. Ensure alignment of goals and strategies, fostering a unified approach to achieving our collective ambitions.

    Market and Customer Insights:
    Leverage an in-depth understanding of market trends and customer behavior to devise and execute impactful marketing campaigns. Act as a brand advocate, managing our brand image and reputation across all touchpoints to ensure consistency and excellence.

    Brand and Event Management:
    Spearhead brand events and product activations that boost exposure and engagement. Oversee the brand development process, ensuring timely delivery and distribution of brand assets.

    Partnership Development:
    Cultivate strong relationships with both internal and external partners to uncover and seize opportunities for brand and business growth.

    Performance Metrics:
    Align marketing initiatives with key performance indicators that support our overarching business objectives. Drive accountability and continuous improvement in our marketing practices.

    Brand Integrity:


    Uphold exceptional brand presentation across all media platforms, adhering to brand guidelines and promoting a culture of pride in our company's image and values.


    Financial Oversight:
    Collaborate with the Finance team to manage and reconcile the global marketing budget, ensuring strategic allocation of resources.


    Qualifications:


    At least 7 years of progressive marketing experience, including a minimum of 5 years in leadership roles driving global marketing strategies within the B2B SaaS sector.

    Demonstrable expertise in scaling marketing efforts and leading cross-functional teams across diverse geographies.
    Possess a Bachelor's degree in Marketing, Business Administration, or a relevant discipline. Advanced degrees, such as a Master's or MBA, are highly desirable.
    Exhibit exceptional strategic thinking, bolstered by a strong analytical aptitude.

    Makes informed decisions based on comprehensive data analysis, forecasting, and market research to steer global marketing initiatives towards measurable success.

    Outstanding leadership skills characterized by a motivational style that fosters team unity, encourages open dialogue, and embraces cultural diversity. Demonstrated ability to build consensus, drive team engagement, and navigate complex organizational dynamics.
    An inventive mindset with a flair for conceptualizing and materializing innovative marketing initiatives and brand activations. Proven success in creating compelling narratives that enhance brand visibility and engagement.
    Excellent financial literacy with a proven track record in budget management. Demonstrates prudent allocation of resources and cost-effective strategy execution to maximize return on investment.
    A deep understanding of global market trends, consumer psychology, and competitive forces. Leverages this knowledge to adapt strategies, capitalize on market opportunities, and achieve competitive advantage.
    A strong commitment to upholding brand integrity and excellence. Passionate about crafting and executing customer-centric marketing campaigns that resonate with target audiences and forge lasting brand loyalty.

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