Director, Marketing Research Analytics - Los Angeles, United States - CEDARS-SINAI

CEDARS-SINAI

Verified Company

Los Angeles, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Summary:

Key Job ResponsibilitiesThe Director, Marketing Research Analytics oversees the planning, execution, and optimization of search engine marketing (SEM) campaigns across multiple channels and platforms.

Spearheads the research, paid media, SEM, and analytics operations.

SEM owns organic and paid search work across all search engines collaborating with technology and web team to build optimal websites and content to raise awareness of Cedars-Sinai and consideration for any medical needs.

Research function works will agency to own the Brand Health and Community Voter tracker. This area also performs qualitative assessment for any Brand needs like customer journey assessment, naming of hospital, etc.

Analytics provides analysis of service areas and service line readiness for omni-channel campaigns and measures the effectiveness of campaigns across channels.

Responsible for developing and executing data-driven marketing strategies across all paid channels, optimizing campaigns for maximum impact and ROI, and providing actionable insights to inform business decisions.

Responsible for shaping the future of Cedars-Sinai's digital marketing presence for the purpose of driving optimal SEM campaign performance and maximizing ROI in an effort to drive the achievement of the overall business objectives.

Primary

Responsibilities:

Designs and implements SEM strategies that align with the overall marketing objectives and budget and measure the performance and ROI of the campaigns.
Oversees the execution of marketing and brand research projects, ensuring they are conducted ethically, efficiently, and on schedule. Communicates research findings to both internal and external audiences.
Develops and implements comprehensive paid media strategies across platforms like Google Ads, Bing Ads, social media advertising platforms, and other relevant channels.
Collaborates crossfunctionally with key stakeholders and internal departments to define paid search acquisition strategy, objectives, and deadlines to ensure strategic imperatives and goals are met. Identifies target audiences, defines campaign goals and KPIs, and allocates budget effectively across channels in adherence to financial goals.
Partners with SEO and content teams to develop a holistic search marketing strategy.
Builds and optimizes paid advertising campaigns across all formats (search, display, social, etc.) to maximize brand awareness, lead generation, and conversions.
Oversees all aspects of SEM, including keyword research, competitive analysis, landing page optimization, and bid management. Ensures optimal campaign performance through ongoing monitoring, testing, and analysis.
Leads the development and implementation of robust data pipelines and reporting systems. Analyzes campaign performance data across all channels, identifying key insights and actionable recommendations.
Defines and interprets campaign performance, prepares performance reports, and identifies potential optimizations and use data to formulate hypotheses, document progress, and make projects when possible.
Translates data into compelling narratives to inform business decisions and optimize marketing strategies. Advocates for a datadriven culture within the marketing organization.
Provides mentorship and guidance to the paid media, SEM, and analytics team.
Keeps pace with SEO, SEM and internet marketing industry trends and developments. Provides thought leadership to help identify new opportunities and other emerging advertising platforms; proactively identifies and advises on new searchfocused marketing opportunities and implements innovative paid media tactics to drive results.

Department-Specific Responsibilities_Additional primary duties and responsibilities that are only performed in the specific department(s) below:_Department_Duties and Responsibilities_

Teamwork/Customer Relation Responsibilities- Collaborates to problem solve and make decisions to achieve desired outcomes- Cultivates and maintains strong customer relationships and rapport with stakeholders and/or client groups- Ensures practices and procedures are inclusive of interpersonal and cultural diversity- Establishes effective working relationships with cross-functional team(s)- Identifies and responds appropriately to both internal and external customer needs utilizing available resources- Responds timely, effectively and appropriately to deliverables- Shares knowledge, time and expertise to assist other members of the teamTeam Lead/Supervisory/Management Responsibilities- Plans, leads, and directs work of staff to ensure goals and objectives are completed within established budget and deadlines are met.- Responsible for hiring, onboarding, managing schedules, personnel actions, performance reviews, and performance improvement plans.- Supervises the day-to-day work of employees, assigns work, ensures tasks are completed and deadlines are met.

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These statements describe the primary duties a