- Align Gore's social media efforts with broader business objectives
- Concentrate on building a strong and consistent brand presence, defining key messages, and determining the overall approach to content creation and engagement
- Oversight of social media account content, facilitation of posting, audience engagement and customer service. Including but not limited to LinkedIn, YouTube, and potentially X
- Collaborate with marketing leadership to ensure the alignment and impact of global Brand content and social media strategies
- Work with Digital Strategists to create and maintain a comprehensive paid social media editorial calendar that thoughtfully coordinates organic and paid efforts in tandem. Manage the creation of content to fill our owned social media calendar, work cross-functionally to create and execute on ideas that will advance and expand our social media strategy and efforts. Work with Digital Strategists to create and maintain a comprehensive paid social media editorial calendar that thoughtfully coordinates organic and paid efforts in tandem
- Ensure the infusion of our Brand content social strategy across owned channels, including our website, event communications, social media, online education, etc
- Possess a broad skill set related to strategic content development including, but not limited to: top-line planning, managing detailed execution, developing corporative narrative frameworks, supporting storytelling and messaging, etc
- I nspire, influence, and guide cross-functional teams responsible for creation of content, ensuring a cohesive approach to achieving Brand objectives while delivering an exceptional customer experience, more specifically on social media channels, our website, and event communications
- Build our website homepage content strategy in close partnership with the web and communications teams; maintain, contribute to, and oversee homepage content; work with stakeholders to develop content strategy, editorial calendar and governance for the ongoing maintenance, ensuring the integrity of its page architecture and effectiveness
- Implement key performance indicators (KPIs) to measure the effectiveness of our social and brand content strategy and make data-driven adjustments for continuous improvement, tracking both micro (near-term) and macro (long-term) performance
- Bachelor's degree
- Minimum of 10 years of experience leading and executing broad content or social media strategy within the medical device or healthcare industry
- Minimum of 5 years experience leading projects, programs, and/or cross-functional teams within the brand and social media realms
- Proven aptitude in influence management, strategic thinking, and problem solving
- Strong strategic thinking, writing and planning skills with a proven ability to align initiatives with broader business objectives
- Effective presentation and communication skills
- Ability to communicate effectively across multiple technical and non-technical teams, as well as with other cultures and geographies
- Proven ability to learn new skills and translate them into strategy development and action
- Ability to travel up to 25%
- Exceptional skills in aligning diverse stakeholders (e.g., MLR review) and fostering collaboration for successful execution of business plans and initiatives.
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Global Social Media Brand Strategist-Remote - Phoenix, United States - W. L. Gore & Associates
Description
About the Role: We are looking for a Global Social Media Brand Strategist to join the Global Brand team where you will play a pivotal role in shaping and executing how and where we communicate our Brand promise of Together, Improving Life , throughout the globe. Your responsibilities will focus on developing a comprehensive and actionable overarching content strategy, with a strong focus on social media, for the Gore Medical Brand. You will work collaboratively and cross functionally with our commercial marketing, events and market research teams to build content & social strategies for our owned Brand channels, with an emphasis on our website and social media, ensuring that both internal and external needs are reflected in the creation of strong, quality content. This position requires a strategic mindset, customer focus, excellent collaboration and communication skills and a strong passion for advancing the Gore and Gore Medical Brand.This is a remote position, and you can work from home in most locations within the United States.
Responsibilities:
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing". Learn more at
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
Our Talent Acquisition Team welcomes your questions at
Global Social Media Brand Strategist-Remote professionals in Phoenix
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Leah Morelewski
Healthcare Marketer - Commercial Strategy