Director, Creative Product Marketing - Phoenix, United States - USAA

Description

Why USAA?

Let's do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They're what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special

The Opportunity

We are seeking a dedicated Director, Creative Product Marketing for the Bank Marketing team.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Colorado Springs, CO, Phoenix, AZ Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

The USAA Bank Marketing team is a growth engine for the bank, with a laser focus on our mission. We passionately market our products (credit cards, deposits, consumer loans, and mortgages) to both our members and prospects and are experts in direct response marketing channels, where we believe in making data driven investment decisions. We understand that the customer decision journey varies for each product and develop product-specific go-to-market plans, marketing strategies, and creatives. Our campaigns reflect our brand personality, our mission to serve those who serve, and our knowledge of bank products.

The Director leads a team of marketing communication specialists and strategists delivering campaign concepts and creative assets that differentiate USAA products to meet customer needs. Accountable for the on-brief creative deliverables of their teams, establishes creative direction, facilitates on-time delivery, and ensures all work meets or exceeds quality standards, by inspiring excellence in ideation, execution, and production while fostering productive, collaborative relationships with team members and partners across USAA to ensure the right creative direction and outputs. Partners closely with internal and external agency partners, stakeholders, and executive management to identify breakthrough creative concepts, to understand business needs, prioritize work, and identify new capabilities required of the best-in-class creative team. Partners with product and UX leadership to maintain design consistency across the entire company.

What you'll do:

• Directs the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Expert knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Supports the creative marketing budget and oversees relationships with external agencies ensuring that business objectives are achieved efficiently.
• Seeks innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Provides input to the future strategy and growth plans for all products in the purview.
• Directs and is accountable for outcomes through agile marketing process.
• Directs the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Directs the delivery of an Integrated Marketing Communications Plan (IMCP); manages the development of the activation (creative) briefs. Contributes to the development of the Brand Strategic Positioning.
• Knowledge in product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Attracts, develops, expands, and retains high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivates talent through coaching and training.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor of Arts, Bachelor of Business Administration or ​4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 8 years of relevant work experience including hands-on experience in developing and managing creatives.
• 3 years of people leadership experience in building, managing and/or developing high-performing teams required.
• Ability to coach and guide a team to excel in the skills and responsibilities required to be successful in their roles.
• Proficient in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to create and articulate a vision, along with a creative strategy, for products – ability to develop a look-and-feel for fin serv products.
• Ability to lead the team in creating test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Proficiency in Product Marketing, including understanding of specific laws and rules that govern fin serv products (TILA, Reg Z, UDAAP, etc.).
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What sets you apart:

• US military experience through military service or a military spouse/domestic partner.
• 8+ years of large bank experience, setting a creative strategy for consumer banking products.
• Operational leadership, managing workforce teams and aligning resources towards a goal.
• Demonstrated people leadership excellence; coaching, managing, and building a high performing team.
• Ability to successfully manage cross-functional relationships and build strong working alliances across teams.
• Attention to detail, self-discipline, and self-motivation (i.e., comfortable making decisions and working in a sometimes ambiguous fast paced environment)
• Demonstrated experience leading program execution and project management, with working knowledge of the full end-to-end marketing campaign execution.
• Strong presentation skills, with demonstrated ability to influence at the leadership level.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $120,550 - $230,400.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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