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    Head of Product Management - Redmond, WA, United States - The Pokémon Company International

    The Pokémon Company International
    The Pokémon Company International Redmond, WA, United States

    3 days ago

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    Description

    Get to know The Pokémon Company International**The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.

    Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

    Learn more online at and on Facebook ), YouTube ), Twitter (twitter

    Job Title:
    Product Marketing Manager - Licensing and Publishing


    • Prepares marketing strategies and programs for a product or product line. The role is responsible for a line, or lines, of business, defining strategic marketing direction, and driving execution to achieve long-term business goals. Establish marketing objectives and strategies for Brand Licensing & Publishing that align with company, business unit, and department goals.
    • Collaborate with Licensing & Publishing teams to identify marketing programs to promote key licensed products, collaborations, and promotions that amplify the Pokémon brand.
    • Plan and execute franchise campaigns for major brand initiatives, like anniversaries and movies, that increase our fanbase and drive fan interaction.
    • Lead planning with key licensee retail teams and the Manager, Retail Marketing to develop, pitch, and execute cross-category to merchandising programs.
    • Create Brand Licensing communication strategy and custom marketing materials including sales presentations, brand updates, and annual retailer tradeshows.
    • Provide consumer insights and direction to TPCi Digital Marketing and Communication teams to develop effective consumer outreach across PR, Email, Online, and Social Media channels.
    • Lead the execution of channel marketing programs including planning calendars, creations of designs and special art, usage guardrails, and design feedback/approvals.
    • Analyze results of activations, provide updates across all functions, analyze results against planned KPI's and total outcomes, report to partner teams and executives.
    • Drive annual budgeting, review/approval, and compliance for all Licensing & Publishing marketing programs, providing updates and spending summaries.
    **Five (5) to seven (7) years experience in marketing program management position. Bachelor's degree in Marketing or an equivalent combination of education and experience


    • Passion to create unique programs that drive retail sales and elevate the brand through fun and engaging promotions.
    • Demonstrable ability to project manage, work cross functionally, and oversee multiple projects with various stakeholders.
    • While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
    **Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.


    • Dedicated to Quality:

    Building Relationships:
    Competitive cash-based compensation programs


    • Employer-paid long and short-term income protection insurance
    • Pension Employer Contributions
    • Fitness reimbursement
    • LinkedIn learning
    • Comprehensive relocation package
    • In some cases, and for some roles, the Company may be able to arrange a visa. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
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