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Marketing Specialist
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Marketing Specialist
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Senior Marketing Specialist
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Email Marketing Specialist
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Human Resources Coordinator
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Nocturnist
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Essentia Health Virginia, United StatesPRACTICE SPECIFICS · Physician-led organization · Shifts are 7 on 7 off; 7:00 pm – 7:00 am · ICU coverage; including ventilator management · Nocturnists provide cross cover, code and rapid response, and admissions · Provide tele-hospitalist coverage, including admissions, for ot ...
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Buyer Specialist
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Clinical Informatics Specialist
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Talent Acquisition Specialist
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Market Development Manager
1 week ago
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Market Development Manager
2 weeks ago
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Director, Industrial
3 weeks ago
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Email Marketing Specialist - Virginia, United States - Mosaec
Description
fairfax, Virginia,General Description:
Northern Virginia Community Collegeâ€s (NOVA) Email Marketing Specialist will work to advance the institutionâ€s enrollment efforts through the successful execution of strategic email and SMS campaigns.
The Email Marketing Specialist will report to the Associate Director of Enrollment Marketing and work closely with marketing peers to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between student service areas.
Duties and Tasks:
The Email Marketing Specialist will work creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and achieve the enrollment goals and priorities of the college.
Facilitate the organization, design, execution, testing and evaluation of communications to reach a broad range of target audiences;Help develop strategies to plan and determine the effectiveness of recruitment and yield activitiesCreate content and direct associated creative work.
Assist in planning email strategy and content through (CRM) and Salesforce Marketing Cloud.Primary point of contact for CRM as it relates to Marketingâ€s lead nurture strategies and campaigns. Leverage HTML abilities to transform text-based content and provided images into responsive, personalized, and dynamic email communications.
Own the deployment process for assigned communications, collaborating with team members from different parts of the organization to keep campaigns moving through tight deadlinesThe Specialist will serve as the internal expert for Marketingâ€s customer relationship management system, using data to drive decision-making and advise Marketing and Student Affairs accordingly.
In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution.
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