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    Director of Marketing - Baltimore, United States - Hippodrome Theatre at the France-Merrick Performing Arts Center

    Hippodrome Theatre at the France-Merrick Performing Arts Center
    Hippodrome Theatre at the France-Merrick Performing Arts Center Baltimore, United States

    3 weeks ago

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    Description
    THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.

    Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, , The Broadway Channel, and Group Sales Box Office.

    Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets.

    It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

    At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard.

    We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.
    Summary

    The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange.

    This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.

    Duties and Responsibilities
    Act as primary marketing contact for all bookings at the France-Merrick PAC and maintain positive relationships with Touring Press Representatives and promoters
    Create ad plans for season subscriptions and single ticket campaigns for Broadway and select non-Broadway events with input from touring press representatives and leadership team
    Lead weekly sales and inventory meeting
    Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the President, and members of the ticketing team for both season ticket campaigns and individual show campaigns
    Create fully integrated marketing plans including media planning and buying across all traditional mediums (TV, Radio, Out of Home, and print)
    Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
    Negotiate promotional opportunities to complement paid placements and schedules
    Nurture relationships with local media sales reps
    Create new partnerships
    Leverage the media dollars to gain trade, bonus, and added value placements
    Monitor and analyze all campaigns and ROAS to make necessary updates to maximize profit
    Review reports and analytics regularly to ensure KPIs, goals, and priorities of BAA are met and proactively adjust strategies when necessary
    Thoughtfully develop customer service messaging as it relates to subscription opportunities, notifications, etc.
    Oversee Broadway's external publicist and PR strategy
    Communicate necessary information to patron facing positions (administrative assistants, service center, box office, etc.)
    Work with Group Sales to guide marketing and sales messaging
    Manage budgets and compile advertising settlements
    Engage leadership and ticketing in pricing analysis discussions including recommendations for dynamic pricing changes and strategic discounts
    Oversee Marketing Manager and Sponsorship & Marketing Associate
    With leadership team, support Hippodrome Foundation (HFI)'s development and educational efforts
    Work closely with leadership team on overall marketing strategy of The Exchange
    Attend all opening nights in support of pre-show events, media nights, post-show parties, community events at The Exchange, etc.
    Represent the FMPAC at community events
    Ensure all assets are being used efficiently including, SMS, Hippodrome App, website, email, social, signage, and all communication avenues
    Settle engagements with venue partners and tour company managers
    Work with BAA National marketing and creative teams to develop new ideas and initiatives
    Other duties as assigned
    Competencies
    To perform the job successfully, an individual should demonstrate the following competencies:
    Cooperation
    Establishes and maintains effective relationships
    Active listener
    Offers assistance and support to co-workers
    Works cooperatively in group situations
    Adaptability
    Able to work around unexpected changes of events or workload
    Modifies a planned course of action based on new circumstances
    Changes communication style to achieve the best results
    Willingness to adapt and learn new skills to execute new initiatives
    Ability to prioritize and manage rapidly shifting priorities
    Functional Competencies
    Strong MS Office Skills with emphasis on Excel
    Excellent written and verbal communication
    Strong sense of creativity and intuition
    Ability to create lasting relationships to develop new business opportunities and work relationships.
    Attention to detail and the ability to manage multiple projects at once are paramount to this position.
    Team Orientation
    Fosters team cooperation
    Understands team roles and responsibilities
    Supports group problem solving and collaboration
    Willingness to help the team successfully execute projects
    Qualifications aka KSAOs

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Education and/or Experience
    Bachelor's Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
    3-5 years' experience in live event sales, preferred
    Ticketing experience with Archtics, and Ticketmaster preferred
    Google Ads certification is a plus
    Relationship with local media sales reps in Baltimore is a plus
    Communication Skills
    Ability to read, analyze, and interpret media buys, media performance and sales reports
    Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
    Ability to write email, social media, and sales copy
    Ability to effectively present information to internal staff and outside show and presenting partner representatives
    Critical Thinking
    Able to create specialized marketing plans for each individual production based on each show's unique target audience
    Remain nimble to shift strategies as needed based on reporting metrics and sales data
    Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans
    Physical Demands
    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear.

    The employee is frequently required to:
    Plan and produce various promotional and sales events
    Set up and breakdown for off-site events
    Some travel for company and industry-related events
    Work Environment
    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is occasionally exposed to:

    Fostering a team spirit
    Assisting with other departments needs as requested
    Acknowledgement
    The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
    We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.
    Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

    #J-18808-Ljbffr
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