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    Director of Marketing - Baltimore, United States - Price Modern

    Price Modern
    Price Modern Baltimore, United States

    4 weeks ago

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    Description

    The Director of Marketing leads a team of Marketing and Bid Specialists to establish, develop, execute and drive a market strategy that aligns with company mission and objectives in service of the evolving needs of our clients. Our Marketing and bid administration team oversees events, brand, communications, digital / media, showroom and client experience.

    Requirements

    Roles and Responsibilities:

    • Develop & execute a strategic marketing plan & budget aligned with company objectives
    • Direct and oversee all brand standards throughout the organization
    • Establish an effective communications strategy (internal & external)
    • Supervise customer outreach and content delivery via website, social media, email campaigns, advertising, etc. Implement annual content calendar and forecast
    • Develop unique content and over see proposal and RFP copy
    • Direct team on educating employees on content, uses, timelines and expected output
    • Develop and manage strategic external partnerships as required
    • Responsible for overall customer experience
    • Lead planning and execution for both internal and external events
    • Gather and analyze data about market conditions and competitors
    • Monitor, review and report on all marketing activity and results
    • Keep up to date on current marketing trends and technologies
    • Work collaboratively with sales leaders to create a results driven, team environment
    • Manage Bid Administration process, including brand standardization, form, graphic design and pricing strategy
    • Other duties as assigned

    Training, Education, Experience, Skills:

    • Bachelor's degree or above in Marketing / Communications preferred
    • Minimum 15+ years of marketing experience with minimum of 5 years leading marketing team
    • Bid Administration Experience Preferred
    • Experience managing teams in service to individual member strengths
    • Strong positioning skills with an affinity for social media / digital trends
    • Broad knowledge of integrated marketing communications and tools
    • Highly proactive and able to research / present solutions to complex issues
    • Strong critical thinking, planning, collaboration and execution skills
    • Knowledge of market trends and consumer preferences
    • Ability to work with different stakeholders within the business (C-Suite, department leads, end users, etc.)
    • Proven experience engaging with external agencies and large vendor contracts
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