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    Communications & Marketing Manager - New York, United States - The Center

    The Center
    The Center New York, United States

    2 weeks ago

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    Description
    Position Title:Communications & Marketing Manager

    Reports to:Senior Director of Communications and Marketing

    Classification:Full-Time | Exempt

    Salary & Benefits:$75,000 - $85,000. The Center offers a competitive benefits package that includes medical, dental, vision, 401k with employer contribution, voluntary life, short-term, and long-term disability insurance, paid parental, family care, and gender affirming healthcare leave. We also offer a generous paid time off policy.

    Schedule: Generally Monday through Friday. Workdays and hours may shift depending on scheduling needs; the typical schedule will be 10:00 a.m. to 6:00 p.m.; flexibility is required. This position is classified as a hybrid role with a minimum of 3 days onsite per week, with Thursdays as a staff-wide in-office day.

    Summary: Reporting to the Senior Director of Communications and Marketing and working closely with the Director of Marketing and Marketing Coordinator, the Communications & Marketing Manager will develop, execute, and measure a variety of communications & marketing activities, including Center-wide messaging, marketing collateral, and media relations. They will draft and edit a wide range of written material, ensuring messaging is engaging, targeted, consistent in tone, and aligned with The Center's style, mission, and overall objectives. Additionally, they will work closely with the Director of Marketing and Marketing Coordinator to design and create materials and conduct website maintenance. The successful candidate will be a highly organized, results-driven marketer with excellent writing and graphic design skills. The Communications & Marketing Manager should be creative, innovative, strategic, results-driven, and a team player with a passion for LGBTQ equality and social justice issues.

    Essential Duties and Responsibilities:

    Communications: Media Relations, PR and Writing, and Editing
    • Draft written materials, including statements and media advisories, press releases, op-eds, interview talking points, blog posts, and speeches.
    • Proactively identify opportunities for media coverage and thought leadership in alignment with the annual strategic communications plan.
    • Provide media preparation for Center spokespeople as needed.
    • Monitor the media to identify potential reputational risks and to understand the share of voice.
    • Ensure all communications and marketing collateral is edited for clarity, grammar, and brand alignment.
    • Oversee coordination of special media events such as press conferences.
    • Develop and/or refine communications standards, guidelines, and protocols to support The Center's overall brand.
    • Field and respond to media inquiries, seeking guidance from the Senior Director of Communications and Marketing as needed.
    Marketing
    • Support the Director of Marketing in conducting routine reporting on marketing performance data and insights.
    • Under the supervision of the Director of Marketing, work with the Marketing Coordinator to manage and fulfill promotional materials requests, assisting colleagues with navigating the request process from project submission through to revisions and completion with a focus on strategy and brand alignment.
    • Working closely with the team, manage all communications produced by (or on behalf of) The Center to support the brand, including internet communications, social media, direct emails to community members and donors, internal communications, promotions, and other marketing efforts.
    • Manage The Center's email program, including the creation of emails, updating contact lists, email audits, scheduling, and performance reporting.
    • Support graphic design and production of flyers, posters, social media graphics, promotional materials, videos, and other marketing materials.
    • Collaborate with the Marketing Coordinator to develop social media content, monitor social media, manage social media publishing schedule, identify social media opportunities as an extension of media coverage, and measure the effectiveness of all social media.
    • Other duties as assigned
    Position Requirements:
    • Bachelor's degree in communications, marketing, or journalism, or related field preferred; or equivalent professional and educational experience.
    • Four (4) to five (5) years of experience in communications & marketing, with extensive experience drafting written communications materials.
    • Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
    • Well-versed in social media sites (Facebook, Instagram, LinkedIn, TikTok) and able to follow and adopt new media trends.
    • Knowledge of HTML and CSS, content management systems, such as WordPress, and website maintenance.
    • Ability/comfort to work collaboratively with colleagues of all levels and build cross-functional relationships.
    • Comfortable with technology, including, but not limited to, experience using social media management tools and email marketing platforms.
    • Firm grasp of effective digital media strategies and the role they play in overall communications strategies.
    • Experience using social media within nonprofits and/or for social change.
    • Experience in cultivating and maintaining relationships with media.
    • Strong written and verbal communication skills.
    • Demonstrated ability to work with individuals of diverse races, identities, ethnicities, ages, gender identities, and sexual orientations in a social justice-driven environment.
    • Understanding of, and commitment to, undoing structural and institutional racism and bias and the spectrum of gender identity and bias. Consideration of the impacts and outcomes in decision-making processes and on underserved and historically oppressed communities.
    • A strong commitment to social justice and the mission of The Lesbian, Gay, Bisexual and Transgender Community Center.
    The Center's Commitment to Equity & Inclusivity:

    The Center was born of community activism in response to the AIDS epidemic, ensuring a place for LGBTQ people to access information, care, and support that they were not receiving elsewhere. We opened in 1983 to help people who had doors constantly closed in their faces, ostracized by family and friends, and shunned by the general society. Since that time, we have continually provided a wide array of services and programs to serve our community, with an intentional focus on providing support to those who are most vulnerable. We have always taken great care to be a space that responds to community need; engaging in diversity, equity and inclusion work is another outgrowth of those ongoing efforts. We recognize that in order to help LGBTQ individuals and our diverse community achieve parity in health, justice, opportunity and success outcomes, our organization must hold a strong foundation and competency in, as well as invest organizational focus on, equity and inclusion frameworks, practices and policies. This is also true in our hiring and retention of staff.

    The Center is an Equal Opportunity Employer.
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