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Director of Field Marketing - Seattle, United States - Pulumi Corporation
Description
We are looking for a Director of Field Marketing that is excited to bring Pulumi's cloud programming model to the world.
As the Director of Field Marketing, you will bridge the gap between sales and marketing to ensure our field events and programs are maximized within each seller's territory and target account list.
You'll support the sales team by enabling regional marketing programs, taking a proactive approach to planning and executing initiatives that are both strategic and creative.
At Pulumi you will be challenged, learn, teach, and collaborate with an elite team of great people.While Pulumi is headquartered in Seattle, WA., we are dedicated to being a remote first company.
In This Role You Will:
Create, expand and accelerate sales opportunities through regional and account-focused marketing campaigns
Adapt digital and content marketing programs to the needs of a regional sales team
Partner closely with our Director of Performance marketing to ensure our digital marketing programs provide support and coverage for ABM and regional field campaigns
Partner closely with our Director of Events Marketing to identify opportunities to maximize our presence at industry conferences, partner events and regional meetups
Partner with our sales and cx teams to facilitate customer and prospect meetings
Collaborate with marketing and sales leadership to define and document the process by which event leads are actioned
Provide regular weekly communication to the sales team to keep them up to date with current and upcoming marketing campaigns and events
Own the strategy and execution of our Pulumi User Groups (PUGs) working with the sales team to develop the appropriate cadence and topic selection for their region (these are also co-facilitated by our community engineering team)
Manage event logistics in support of field programs; from helping to book space to making sure field events have adequate staffing and marketing collateral
Track and report on the impact of field marketing events and programs
We're Looking For Someone With:
8+ years of experience, preferably in a SaaS company
Experience marketing to a developer audience is a plus
Exemplary communication skills, without fear of over communicating
Detail oriented and organized
Hands-on experience with community/customer groups
Highly collaborative, willing to jump in and be hands-on
Experience supporting multiple regions
Experience with Salesforce or similar CRM
Ability to travel on occasion (less than 20%) to support field events
Compensation:
Base Salary Hiring Range:
$140,000 - $180,000
All full time employee offers at Pulumi include base salary, bonus or variable, equity and benefits (details below).
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