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    Director of Marketing - New York, United States - Brooklyn Navy Yard

    Brooklyn Navy Yard
    Brooklyn Navy Yard New York, United States

    2 weeks ago

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    Description
    This is a hybrid role located in Brooklyn, NY (3 days/week in office)
    Summary

    The Brooklyn Navy Yard Development Corporation (BNYDC) is a not-for-profit corporation that serves as the real estate developer and property manager of the Yard on behalf of its owner, the City of New York.

    BNYDC strives to provide an environment in which innovative companies can take root and grow.

    The Director of Marketing will serve as the brand and marketing leader, working across all departments and with external stakeholders to create and execute integrated marketing and communications campaigns.

    They are responsible for raising the visibility of the Brooklyn Navy Yard as a national model for urban manufacturing, innovative tech and office uses, and increasing public support, interest, and funding for the mission of the Yard.

    They will also act as a people leader, managing our social media coordinator.
    Areas of Responsibility
    Improve the Yard's brand and ensure that its principles and standards are consistently met across all business and communications platforms
    Guide the development, streamlining and establishment of tools for production of content and marketing materials
    Update and enforce branding guidelines; Roll-out and monitor adoption of brand changes throughout the organization
    Manage Social Media Coordinator; review and approve all social media content
    Work with a team of external consultants and vendors needed to execute multiple creative assignments on behalf of BNYDC
    Develop actionable and impactful campaigns to support leasing and other real estate needs, support the core business functions of The Yard, and promote tenant businesses
    Create new, and build-on existing, robust content marketing strategies across multiple channels and mediums, including video, social media, infographics, and key BNYDC events
    Assist internal BNYDC teams with all marketing needs
    Perform other duties and ad-hoc projects as assigned
    Required Skills And Abilities
    Exceptional and inclusive strategic thinking, project management, and marketing skills
    Strong written and verbal communication skills
    Solutions-oriented mindset: creative and positive problem solver
    Detail-oriented and data-driven
    Ability to prioritize and manage a variety of external-facing projects with competing, fast-paced deadlines
    Agile and organized working style to manage and consistently prioritize key initiatives and multiple projects with varying stakeholders
    Strong leader and manager with the ability to empower and inspire the collective team
    Proficiency with Microsoft Office, Google Analytics, Vimeo, Mailchimp, Linktree, Survey Monkey, Sprout, Eventbrite Ad Platform, and Adobe InDesign/Photoshop
    Qualifications
    Bachelor's degree from accredited college or university in a related field is required, a master's degree is a plus
    6+ years of experience in marketing for real estate, architecture, design, government, community/public programming or related fields
    Prior management experience of full-time employees or interns
    Ability to attend events after hours and/or evenings as needed
    BNYDC is an Equal Opportunity Employer.

    All applicants will be considered for employment without regard to race, color, religion, creed, sex (including actual or perceived sex, gender, gender identity, self-image, appearance, behavior or expression) sexual orientation, genetic trait, actual or perceived status of a victim of domestic violence, or a victim of sex offenses or stalking, unemployment status, age, ancestry, national origin, citizenship status, marital or domestic partnership status, military status, handicap, disability, or any other legally protected classification.

    Benefits
    BNYDC is proud to offer a comprehensive benefits package for eligible employees.


    Some of the highlights include:
    Employer-funded pension plan, with annual contributions up to 14% of your salary
    Full medical, dental, and vision coverage options
    Annual HRA (health reimbursement arrangement) of $6,000 to cover out-of-pocket medical expenses
    Tuition reimbursement
    Employer-funded Basic Life/AD&D coverage
    12 weeks paid parental leave
    Teledoc & TotalCare EAP memberships
    Transit/Commuter & Let's Ride NYC (Citi Bike) benefits
    Discounted pet insurance through MetLife
    4 weeks of PTO, paid sick leave, and Summer Fridays

    #J-18808-Ljbffr
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