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    Director of Marketing, Demand Generation-Functional - New York, United States - TEPHRA

    TEPHRA
    TEPHRA New York, United States

    1 week ago

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    Description
    :

    The individual will be responsible for driving all demand generation activities for Digital Software and Solutions (DS&S) Group's products globally including campaigns, field marketing, digital marketing, and more.

    This critical role requires a world-class leader deeply steeped in modern B2B marketing practices.

    The individual will be responsible for defining the demand generation process at DS&S working in lockstep with sales leadership and regional sales teams, and delivering measurable results to drive growth of the company.

    This is a unique opportunity to put your stamp on a market-leading and rapidly growing business, putting the demand generation processes and measurement in place to take the company to the next level.

    You will work with smart, high-energy people in a high-velocity, team-based environment. You will report directly to the Head of Marketing.

    Responsibilities:


    • Create, execute, measure and optimize best-practice demand generation processes globally for DS&S.
    • Conceptualize, implement and optimize the marketing / sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.
    • Own and manage the lead generation process and systems - work hand in hand with sales leadership globally on a daily basis with an end-to-end lens to ensure achievement of joint goals for lead generation and sales.
    • Manage the execution of all marketing campaigns for DS&S.
    • Creatively generate demand for new products that address the digital transformation and analytics space.
    • Be a self-starter as part of a lean marketing organization.
    • Travel up to 15%.
    Qualifications:


    • 15+ years in B2B marketing with 10+ years in a demand generation leadership role.
    • 3+ years in a demand generation marketing role for technology companies in the digital transformation and/or analytics space.
    • Understand digital transformation and analytics technologies.
    • Advanced knowledge of best practices in B2B marketing, interactive marketing and global demand generation, with a heavy emphasis on process, measurement and analytics.
    • Expertise using marketing automation tools, such as Act-On, Marketo, etc.
    • Experience using CRM tools, such as SalesForce, etc
    • Knowledge of and experience with demand gen third party vendors
    • Analytical orientation - world-class analytical skills including marketing measurement and optimization.
    • Proactive self-starter, highly detail oriented.
    • Tremendous energy and drive; desire and creativity to continuously improve and push the bar higher.
    • Highly operational.
    • Bachelor degree required; MBA a plus
    Personal characteristics:


    • High energy, thought leader and lateral thinker who motivates teams and customers with a positive orientation
    • Stellar teamwork, collaboration, listening, and overall communication skills
    • Work in an entrepreneurial environment
    • Operational discipline to set a professional tone and expectation around meeting productivity, being on time, and helping others achieve their full potential
    • Innovative and decisive change agent; demonstrates strong commitment and ability to drive for results.
    • Excellent presentation and content development skills
    • Exceptional problem solving skills and ability to demonstrate good judgment in decision making
    • Demonstrates passion to champion others and successfully leverage resources
    • Seeks out and utilizes feedback in order to grow both personally and professionally.
    • Should be adaptable and flexible, able to work and thrive in an environment that is evolving and constantly changing.
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