Sam Kwok

UX/UI Designer – RxEMIND (Contract) April 2023 – June 2023 
Develop responsive desktop website that links to download pages for mobile device applications. Formulate compelling case studies from conception to completion of projects. Collect feedback and modify concepts/designs by overseeing usability tests. Design graphics and color schemes for mobile apps to improve end-user experience and accessibility. 
● Conducted user research to identify target audience’s pain points and opportunities. 
● Reduced usability tests and updated number of steps required for users to move from point A to point B. 
● Created design solutions with wireframes and low- and high-fidelity prototypes, including real user feedback. 

UX/UI Designer – PhotoPRO (Contract) January 2021 – January 2022 
Created and pioneered licensing software to streamline sales processes from leads. Designed system that represents in-app booking processes by asking real, quantifiable, and quantitative questions. Devised complete mockup for the mobile application, including functional HiFi prototype. 
● Improved and streamlined user experience by automating information structure. 
● Prevented app uninstallation and bounce rate by determining and implementing gig requirements/pricing solutions. 
● Increased client retention by 35% by creating intuitive editing packages with live preview. 
● Boosted sales by 30% with effective marketing-based copywriting. 
● Incorporated share button to live preview the 'customize editing package' generates up to 60% more leads. 

Volunteer UX/UI Designer – The Film Maker January 2022 – February 2023 
Led user flow activities in creating design frameworks and increasing operational efficiency. Produced detailed cases by utilizing Google-Trained methodology. Devised visual proof of concept with website responsiveness in design process using hand-drawn wireframes. Developed information architecture to assist users in understanding sitemaps and navigation of large websites. 
● Ensured mobile devices' accuracy and accessibility by designing low and high-fidelity prototypes. 
● Increased 80% in website retention by introducing optimum website chat system for users’ communication.

Bachelor's in Business Communication, Graphic Design
Bernard M Baruch College, 2014