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    Area Director, Retail Marketer - Los Angeles, CA, United States - Bluegreen Vacations

    Bluegreen Vacations
    Bluegreen Vacations Los Angeles, CA, United States

    3 weeks ago

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    Description
    Area Director, Retail Marketer - Louisiana & Mississippi in Denham Springs, LA by Bluegreen Vacations
    Location:
    **S. and Caribbean, or even our 210,000+ owners and their guests. Bluegreen Vacations is one of the nation's leading vacation and leisure companies. We are the official Vacation Ownership provider for Bass Pro Shops, Cabelas, Simon Malls, Choice Hotels and Nascar.

    We are looking for an enthusiastic, results driven Area Director of Retail Marketing that will lead our Louisiana/Mississippi market.

    Understanding of the Timeshare/Vacation Ownership Industry matched with multi-unit leadership experience and strong team building skills are essential.

    This role will report to the Vice President of Retail Marketing and will lead a team of usually 3-6 Sales Managers, a Manager in Training (MIT), and support 15-30 team members.

    Area Directors must create a culture of high performance and high engagement while identifying and developing the next generation of leaders.

    Establish and foster positive working relationships with the retail partner management teams in the market area; be a good steward of the retail partner's brand and ensure Sales Managers and indirect reports maintain the same standard.


    • Responsible for operational execution including the work, performance, and behavior of Sales Managers and MITs.
    • Audit and uphold brand standards and dress and appearance guidelines in all assigned stores.
    • Proactively partner with Talent Acquisition to monitor staffing levels; assist with full-cycle talent acquisition efforts initiatives to maintain staffing levels as needed; Audit completion of pre-employment documents and compliance trainings on a set cadence; Oversee and assist store leaders with the onboarding, training, coaching, development, and succession planning for their teams.
    • Follow and uphold company policies and procedures with all associates in the market area.
    • Ensure Sales Managers and MITs process payroll by deadlines.
    • Partner with Regional Director, Vice President, and/or Human Resources on escalated coaching, counseling, performance management, and associate relations matters.
    • Travel over 50%
    Bachelors Degree or Equivalent experience required

    • 4 years marketing management experience and 2 years sales experience required
    • Knowledge and understanding of the timeshare industry, OPC marketing or telemarketing sales is a plus
    * working knowledge of MS Office Suite

    • Willingness to always represent the brand with integrity
    • Adaptable and flexible to a fast-paced and dynamic environment
    • Possess a dynamic personal presence with a strong ability to persuade, communicate and train associates across multiple market areas
    • Lead by example on the floor selling with the managers and reps when visiting assigned stores
    • Ability to spend a significant amount of time at a designated store location
    • Ability to work between various sites and travel up to 90%
    Medical

    • Dental
    • Disability
    • Employee Assistance Program
    • Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. COVID Safety Statement

    In order to comply with state and local COVID-19 mandates, and in alignment with the most recent CDC guidelines, we have implemented various safety protocols within our operations, such as wearing masks and conducting temperature checks and health screenings for our associates.

    We promote fresh air and good hygiene, take great care to properly clean and sanitize our facilities, and offer associate benefits such as paid vacation and sick time, and paid time off to get your COVID-19 vaccine.

    Sales, Marketing & Product Management Leadership
    *
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