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    Senior Marketing Manager, Brand and Retail - Los Angeles, United States - Women In Retail Leadership Circle

    Women In Retail Leadership Circle
    Women In Retail Leadership Circle Los Angeles, United States

    2 weeks ago

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    Description
    Beauty is eternal. It is captured in the way you feel and in the way you look. It is timeless. Every generation needs to feel beautiful. Some things don't change. Some things should not change.
    Helping women feel beautiful has been our mission since we first opened our doors in 1937. The fashions have changed but the Windsor dream has not. Icons come and go - from Jacqueline Kennedy, to Princess Diana to the red carpet of today. Throughout it all Windsor has made beauty accessible to all women, not just the celebrities.
    From the beginning, Windsor has been owned and operated by generations of the Zekaria family. Their caring vision of shared beauty affects everything we do.

    Women come to Windsor to find that perfect look that makes them feel beautiful and we have been there for them for all of life's important moments - your first kiss at the dance, graduation, the big interview and the wedding party.

    Lives have been changed, and the memories will live forever.
    Windsor continues to bring that Oasis experience to you in over 350 stores and through our online shop.
    Some things should never change.
    Job Summary


    The Senior Marketing Manager, Brand and Retail is responsible for leading and driving our seasonal, product and experiential retail and brand marketing efforts.

    This individual will lead the development and execution of a holistic and innovative retail marketing strategy driving traffic, sales and new customer acquisition.

    Responsibilities will also include leading brand campaigns and partnerships to drive brand awareness and ensure consistent brand presentation across all marketing channels.

    This position will manage program budgets, campaign plans, competitive analysis, program audits, platform/tools, content and reporting and will be responsible for differentiating Windsor through compelling in-store experiences and marketing initiatives to better engage our customers.


    Job Responsibilities:
    Develop scalable retail marketing strategy to drive sales and awareness through customer facing activations: clienteling events, larger-scale experiential and retail campaigns
    Manage day to day retail budget & calendar, project deadlines and weekly status meetings
    Own and execute in-market grassroots campaigns and in-store initiatives from grand openings to private shopping events, leading event planning, execution and logistics
    Translate seasonal marketing campaigns into individual store strategies that address each store's needs
    Develop and own overarching brand marketing campaign calendar and drive consistent brand presentation and storytelling across all channels
    Manage day to day brand budget, partnership projects and campaigns establishing requirements, goals & objectives, tactics, and overarching work plans within larger strategic initiatives
    Implement and manage tools and platforms critical to optimizing and driving performance
    Create reporting framework that effectively captures retail and brand program performance and produces actionable learnings and optimization opportunities
    Utilize customer analysis and insights to drive campaign development
    Work collaboratively with key internal and external business partners
    Oversee execution of all related activities

    Qualities:
    Minimum of 7 years of marketing experience, with 2-4 years focusing on Brand or Retail, and a proven track record of success
    Strong experience with Brand and Retail Marketing best practices

    Demonstrate an understanding of the balance between store specific results and larger marketing initiatives with an ability to clearly articulate needs, set expectations and meet daily with internal and external stakeholders to communicate wins, losses and opportunities.

    Ability to drive and manage projects from inception to completion, including timelines with budgets and deliverables
    Ability to transform detailed analysis into straightforward summaries for cross-functional partners
    Strong and effective decision-making skills with a demonstrated understanding of when to bring in leadership
    Knowledge and experience of marketing channels including digital, out of home, print and in store
    Experience with
    Brand monitoring
    Campaign planning and execution
    Experience with a Marketing Attribution tool and platform a plus
    Proficiency in Excel and Powerpoint required
    Thoughtful and detail-oriented, with an ability to multi-task
    Experience setting and exceeding aggressive work goals
    Ability to be flexible while advocating for what is needed
    Great sense of humor and ability to maintain strong relationships with different personality types
    Strong passion for creativity, marketing, and advertising–showing an interest in the process
    Desire to be part of a close-knit team, learning from others and assisting anywhere needed
    Accountable, responsible, positive and with a strong work ethic, the person in this role embodies the values that we hold high at Windsor
    *Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.

    #J-18808-Ljbffr
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