Jobs

    Director of Marketing Services - Carmel, United States - Pence Media Group

    Pence Media Group
    Pence Media Group Carmel, United States

    4 weeks ago

    Default job background
    Retail
    Description

    Title: Director of Marketing Services

    Purpose: To deliver exceptional services to clients and contribute to both the growth of clients and PMG

    Scope: Client Projects (70%), Market and Business Development (20%), and Practice Development (10%)

    Accountabilities: Marketing Services Ownership, Client Delivery, Business Development, Market Development, PMG Practice Development, and Professional Development

    Manager: CEO

    Description

    The Director of Marketing Services role is a full-time position with PMG at an expected 40 hours per week contribution. PMG is a digital-first, virtual company that works remotely. At least quarterly and not more than monthly, it's expected for team members to meet in-person in the Indianapolis, IN area or at PMG headquarters in Carmel, IN. Preference is for candidates based in Indianapolis.

    Roles + Responsibilities

    Client Delivery (70%) :

    • Own client projects ensuring effective and efficient execution that exceeds expectations
    • Regularly communicate internally and externally to provide strategic guidance, share insights, and make recommendations
    • Build strong client relationships by providing exceptional service that anticipates client needs and creates trust
    • Conduct market research, develop brand messaging and visual identity, create marketing collateral, optimize digital channels, and measure and analyze results
    • Manage timelines, budgets, and resources
    • Improve clients' branding, marketing, and digital presence through marketing strategies, plans and tactics that align with clients' business objectives and the project's scope
    • Actively participate in virtual client meetings and team calls
    • Be responsive and proactive in addressing issues or concerns
    • Work with other internal PMG resources and the team of consultants to deliver projects
    • Stay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiatives
    • Excellent organizational skills and attention to detail
    • Write and edit copy for client deliverables
    • Use the written and visual brand standards of each client
    • Assist client proposal development
    • Make communication plans for internal and external use
    • Participate in stakeholder assessment interviews
    • Use MailChimp

    Market and Business Development (20%):

    • Support business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentations
    • Recommend strategies for pursuing new business opportunities and identify opportunities for speaking engagements or other public relations activities
    • Identify, develop, and win new opportunities in the local market and beyond
    • Create a blueprint for repeating market expansion in other local markets

    Practice Development (10%):

    • Enhance PMG's Marketing Services strategy for PMG and its clients
    • Develop and implement marketing strategies for PMG and its clients
    • Assist in managing PMG's brand and reputation

    Key Performance Indicators (KPI's)

    • Client Retention
    • Project Delivery Timeliness
    • Project Budget Adherence
    • Utilization Rate
    • New Business Revenue
    • Client Revenue Growth
    • Client Content Performance Metrics (Social Media Engagement, Content conversion, etc.)
    • Proposal Win Rate

    HOW TO APPLY

    Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at for consideration:

    • Resume
    • Cover Letter
    • Portfolio
    • Reference List - at least three required

    Applications will be accepted until the position is filled.

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