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Alamosa

    Marketing and Communications Specialist - Alamosa, United States - Alamosa Citizen

    Alamosa Citizen
    Alamosa Citizen Alamosa, United States

    1 week ago

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    Description


    This position will support marketing and communication initiatives for First Southwest Bank (FSWB), a Community Development Financial Institution (CDFI) bank.

    The bank provides inclusive and equitable capital, credit, and financial services to all community members, including those historically unable to access them, so that everyone can prosper and thrive.

    The Marketing & Communications Specialist will help to develop, execute, and monitor FSWB's marketing and communications plans aligning with the organization's strategic goals, brand guidelines and compliance requirements.

    The Marketing & Communications Specialist will support the bank's Marketing Director, Marketing Committee, Branch Managers, and will work with contractors, vendors, and non-profit and other community leaders across its southern and rural Colorado market, and statewide.

    The position can be based in any of FSWB's six branch communities (Alamosa, Center, Cortez, Durango, Pagosa Springs, Saguache), with a preferred location in the San Luis Valley.


    ESSENTIAL FUNCTIONS:
    Assist in marketing planning and implementation including market research, promotion, advertising, monitoring, and evaluation.

    Assist in the development and coordination of all marketing campaigns, content and collateral development (in print, digital and for broadcast) across varied markets, channels and audiences.

    Support media relations, initiate and track ad buying and placement, providing video and photography support, as needed.

    Serve as liaison to the bank's social media contractor overseeing and growing FSWB's and the First Southwest Community Fund's (FSWCF) social media marketing presence, monitoring and responding to online posts and reviews.

    Manage FSWB's market-wide donation and sponsorship program, coordination and tracking, branch staff and applicant outreach and communication.

    Write and coordinate internal and external email communications to staff, customers, clients, peers and others including web-blogs, e-newsletters, ad copy, press releases, speeches and presentations.

    Provide administrative support to Marketing Director.

    SECONDARY FUNCTIONS:


    Schedule, organize and attend meetings, tradeshows, community and special events, leading event set-up and assisting with market-specific functions, as needed.

    Some travel may be required.
    Assist with website content and digital strategy development, implementation, reporting, maintenance and compliance.

    Understand what differentiates FSWB from other banks, the work of the FSWCF, and effectively communicate our mission and collective impact to entrepreneurs, businesses, government agencies, private investors and communities.


    MINIMUM QUALIFICATIONS:
    3-5 years' experience in marketing, communications, media, nonprofits, the financial industry and/or bank marketing.
    Bachelor's degree in Business, Journalism, Marketing, Communications, or related field preferred.

    SKILLS AND KNOWLEDGE REQUIRED:
    High proficiency in MS Office Suite (Outlook, Word, Excel and PowerPoint).
    Proficiency in Adobe Creative Cloud, Microsoft Teams, Google Drive, Canva, Slack, Asana, website CMS and email marketing clients.
    Extraordinary customer service and community relations in all forms of verbal or written communication.
    Creative and resourceful, highly organized, detail-oriented, excellent writing and critical thinking skills.
    Strong problem-solving, community engagement, collaboration and effective listening skills.
    Must possess a friendly, courteous, patient, flexible and professional manner.

    Pay Rate:
    $50,000.00 – $71,000.00 Annually

    Where to apply:


    #J-18808-Ljbffr


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