- Leads the integration of marketing performance data and serves as project management lead on implementation of marketing visualization tools.
- Develops and manages data roadmaps to provide continued enhancements to marketing performance reporting and optimization opportunities. Develops, publishes, and presents executive reporting and dashboards.
- Manages day-to-day operations of the marketing analytics database, including vendor management and prioritization of business change requests. Leads the training processes on a range of marketing analytics and dashboarding tools and fosters the data-driven culture across teams.
- Understands and correctly utilizes resources provided by internal systems, departments, policies, and procedures.
- Leads marketing data management efforts, consolidating disparate data sources and enhancing data assets, to enable best in class marketing execution & analytics.
- Assists in identifying and troubleshooting data processing issues.
- Program/project management skills
- Ability to coordinate efforts cross-functionally to achieve positive end results.
- Analytical, organizational, and time management skills
- Ability to self-motivate and independently take the initiative to solve problems.
- Knowledge of marketing communications and coordination of creative content
- Knowledge of data visualization platforms like Tableau, DOMO or Power BI
- Organized with strong problem-solving skills, attention to detail, and time management abilities.
- Deep interest and aptitude in data, metrics, analysis, and trends.
- Experience with Microsoft Office suite with emphasis on Microsoft Excel.
- Excellent analytical skills sufficient to analyze and interpret data and make accurate and consistent interpretations.
- Bachelor's Degree in marketing, economics, communications, business, or related fields.
- 4 years of experience with channel marketing, social media, content creation, creative, brand management, experience with tactical marketing execution, cross functional collaboration, writing marketing communication collateral, managing multiple projects and/or campaigns, and high attention to detail.
- Experience working as part of a larger marketing team executing on product marketing deliverables that tie to business outcomes.
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Sr Marketing Analyst - Jackson, United States - Consumers Energy
Description
We are looking for:The Senior Marketing Analyst is responsible for assisting with the management of all marketing and customer data, including governance, enablement and reporting, and ongoing evaluation and implementation of new marketing technologies.
In this role you will be responsible for:
We encourage you to apply if possess the following knowledge, skills, and abilities:
We encourage you to apply if you have (an equivalent combination of education and experience will be considered and reviewed).
Read the full posting.
