Manager, Channel Activation - NEW YORK, United States - Dow Jones

Description

Job Description:About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

The Channel Activation & Innovation Manager leads initiatives that enable the Dow Jones CRM team to deliver impactful subscriber engagement and retention campaigns. You will identify opportunities to leverage new and existing marketing technology, marketing channels and customer data in innovative ways to improve the effectiveness of lifecycle campaigns ranging from onboarding and re-engagement to upsell and win-back.

Role based in New York City, NY. Must work from the NYC office 3x a week (Tuesday through Thursday).

This role and the Channel Activation & Innovation function is embedded within the Engagement & Retention (CRM) team, and will work cross-functionally with teams across the organization (Subscriber Lifecycle Strategy, Retention, Marketing Operations, Product, Engineering, Legal, etc..).

You Will:

• Manage several concurrent tracks to build and continuously enhance a suite of marketing channels used for B2C subscriber communications, including but not limited to Email, SMS, Onsite and In-App channels.
• Develop and execute a roadmap for tactically improving channel metrics and the performance of multi-channel campaigns, balancing marketing strategy with a robust understanding of Dow Jones' technical infrastructure.
• Operate directly within CRM tool(s) to conceptualize and design holistic, multi-channel campaigns.
• Navigate and define next steps in ambiguous projects without precedent, leveraging experience, available resources and insights to make the best judgment call.
• Create new subscriber-facing experiences to empower customers with more choice, opportunities to share feedback and opt in/out of contact preferences seamlessly.
• Build relationships and new processes with colleagues from different functions and levels of the business, to support the implementation/enhancement of an automated CRM strategy.
• Communicate effectively and represent the team in department-wide meetings.
• Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives.

You Have:

• 5+ years experience working in a CRM, marketing or marketing operations role.
• 2-4 years of hands-on experience building and deploying customer lifecycle campaigns directly within CRM tools, with a thorough knowledge of audience segmentation, CDP and data feed logistics.
• Proven experience diving into data and dashboards to derive insights, report on campaign results and make data-informed decisions.
• Highly organized and detail-oriented. Must demonstrate prior experience in facilitating a complex project with multiple stakeholders and critical deadlines.
• The ability to recognize problems before they arise, and proactively develop and communicate solutions.
• First-rate communications and writing skills, with the ability to present and navigate large, highly matrixed organizations.
• Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required.
• The ability to work quickly in a fast-paced environment, as well as manage multiple, mutually exclusive and competing priorities.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $50,000 - $180,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 41553