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    Account Director, Experiential - Chicago, United States - Penn Foster Inc

    Penn Foster Inc
    Penn Foster Inc Chicago, United States

    Found in: Lensa US 4 C2 - 4 days ago

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    Description
    Who We Are:

    160over90 is a full-service cultural marketing agency.

    An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90's cultural insight, access and influence helps brands stay connected to what their consumers care about most.

    With offices in seven countries around the world, 160over90's expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.


    Endeavor is a global sports and entertainment company, home to the world's most dynamic and engaging storytellers, brands, live events and experiences.

    The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC.

    The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.


    The Account Director, Experiential in Chicago, IL will ensure our clients receive superior service while motivating a team of professionals to achieve sustainable results.

    Our ideal candidate is a demonstrated leader that understands how to drive strategy across the holistic consumer journey but focusing in the event marketing landscape (e.g. events, mobile tours, grassroots, field marketing, large productions, etc.), ultimately to drive conversion.

    This leader will be responsible for engagement across a large client and should have a proven success rate of increasing growth and profitability across multiple accounts, while leading a team of several individuals and varying talents.


    The best candidate for the Account Director - Experiential position must have direct experience in the experiential marketing industry, but also knowledge of delivering digital, mobile and social elements within this landscape.

    They will also help to deliver the value of our creative work, measurement of programs and drive business results through analytics.

    Our desired candidate is a trusted and highly collaborative thought leader that can work cross-functionally in a large network organization with a variety of people and work styles.

    Responsibilities

    Account Management

    Manage activity with account team

    Provide strategic leadership for brand clients to the respective verticals and channels
    Partners with Strategy & Creative team to ensure all needs are delivered correctly
    Become an expert in our client's competitive landscape, providing POV for the client on best in class, and additional learnings
    Ensure briefs are received from clients that clearly deliver timing, expectations and budgets
    Align expectations and monitor team's workflow
    Provide critical day-to-day supervision
    Identify and suggest Training/Development needs
    Provide ongoing performance feedback and empower team members

    Manage the collective experiential process

    From brief, to strategy, to creative, to production to activation and everything in between

    Manage the creative process

    In conjunction with the strategy team, brief the creative team either personally or through close oversight of account managers, reviewing deliverables and comp materials
    Work with team in the development of concepts and supporting tactics

    Responsible for developing scopes of work with clients
    Lead development of proposal/deck presentations
    High-level thinking

    Work with managers to maintain high standards and push forward key insights and ideas
    Identify opportunities for incremental business
    Consistently provide added-value ideas

    Client Service

    Provide support to Leadership on effectively managing high-level clients
    Build relationships up through our client organization at senior levels
    Work with Leadership to contribute ideas effectively for client business plans
    Production

    Strong understanding of producing various size events, types of materials, fabrication of elements, cost perimeters and production timelines
    Work across several vendors in conjunction with the Production team to deliver the best work, but drive efficiencies within client budgets
    Finance Management

    Manage revenue and forecast projections
    Manage resources to ensure client profitability
    Work with Leadership for overall staffing/resource allocation
    Manage client billing and financial status reports at a higher level
    Strategic Thought Leadership

    Work with Leadership to guide upfront planning process
    Partner with strategic planning and creative teams for concept development
    Work with Leadership to develop measurement criteria for all projects, holding appropriate team accountable for results
    And All Along the Way

    Always conduct oneself in a professional manner, focused on the success of the team and agency
    As a manager and rising agency leader, a clear and consistent management style will ultimately help your team below as well as above
    Maintain control and steer all conversations toward successful resolution of issues
    Include your manager to help mentor cross-functionally, as you have visibility to the wider team

    Requirements

    Bachelor's Degree in Communication, Marketing, Advertising or similar
    Enthusiasm for the promotions/experiential/advertising/retail marketing fields
    12+ years of experiential/event marketing within a client or agency environment
    Experience in the airline and hospitality industries a plus
    Excellent management skills, with the proven experience to lead a team and client with confidence and magnetic, intelligent, strategic leadership
    Excellent oral and written communication skills
    Team player who is positive and upbeat with high potential for coaching and mentoring

    160over90 is an Equal Opportunity Employer and offers a full range of competitive benefits: company-paid employee medical, dental, vision, life insurance, 401k, and paid time-off.

    Endeavor unites and brings people together in our love of sport, culture, and entertainment.

    We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do.

    As a global company that drives culture, we strive to reflect the world's diverse voices.


    Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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